Melania and Ivanka Trump's Popularity Has Gone in Different Directions Since Entering White House, Poll Finds

Melania Trump speaks with Ivanka Trump during the presidential inaugural parade on January 20, 2017. Nicholas Kamm/AFP/Getty Images

A year into President Donald Trump's tenure, Melania Trump's popularity has risen while that of first daughter Ivanka Trump has dropped, a poll released Friday found.

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Melania Trump has become the most likable member of the Trump family, with 48 percent viewing her favorably, according to an Economist/YouGov poll conducted from January 14 to 16. The second most popular was the president, with 43 percent viewing him favorably; followed by Ivanka Trump, with 41 percent; his eldest son, Donald Trump Jr., with 36 percent; and son Eric Trump, with 32 percent. Ivanka's husband, White House senior adviser Jared Kushner, finished at the bottom of the pile, with just a 25 percent favorability rating.

The first lady was the only family member with a higher favorable than unfavorable rating in the latest poll.

Last February, both Melania and Ivanka Trump had higher favorable ratings—at 44 percent—than unfavorable.

Now, Melania Trump is the only member of the Trump family with a higher favorable than unfavorable rating

— YouGovUS (@YouGovUS) January 19, 2018

"At the start of the Trump Presidency, Mrs. Trump and the President's daughter Ivanka were equally popular," the poll report states. "Now Americans are as likely to have a negative view of the First Daughter as a positive one, but they remain favorable towards Mrs. Trump."

Still, Melania Trump is not as highly regarded as her predecessor. One year into her residence in the White House, Michelle Obama had a 57 percent favorability rating, 9 points above where the current first lady stands. Like Trump, Michelle Obama was more popular than her spouse, President Barack Obama.

"That is typical of First Ladies, who frequently are liked more than their political husbands, even when many Americans evaluate them politically," the poll report said.

In the case of the Trump family, could less be more? Melania Trump has largely avoided politics, and it was nearly five months after her husband was sworn in before she officially moved to Washington.

Meanwhile, Ivanka Trump has attempted to dramatically step up her involvement in politics. She regularly lobbied for the GOP tax plan and criticized Alabama Senate candidate Roy Moore—who was accused of sexual misconduct but still endorsed by the president—by saying that "there's a special place in hell for people who prey on children."

Kushner and Donald Trump Jr. both played prominent roles in the Trump campaign and appear to be of interest to special counsel Robert Mueller as he investigates possible collusion by the campaign with Russia. Eric Trump, meanwhile, has been a vocal defender of his father.

Despite her falling poll numbers, the first daughter can take comfort in Forbes's latest World's 100 Most Powerful Women list, released in November. It placed Ivanka Trump at No. 19 and left Melania Trump out altogether.