MyPillow CEO Mike Lindell's Social Media Site to Give 'Bonus' to YouTube-Banned Users

MyPillow CEO Mike Lindell has claimed his new social media site will give its users a "bonus" if they are kicked off YouTube.

In an interview with The Eric Metaxas Show published on March 30, Lindell said his own service, called Frank, is scheduled to launch within the next two weeks and pitched it as a mixture of video uploads, personal posts and community discussion forums.

"Everybody [is] coming over, and they will be able to talk without worrying about getting kicked off YouTube. On my platform if you get kicked off YouTube you are going to get a bonus," Lindell said during the show. "We give bonuses if you are kicked off YouTube. You know why? That means you are actually speaking your mind again."

It was not immediately clear what the bonuses would actually be, or how the incoming social media platform would be set up to accommodate such a system.

The Donald Trump-supporting businessman, who is well known for spreading baseless election fraud conspiracies, previously suggested Frank will combine ideas from both YouTube and Twitter, and claimed it will have capacity to handle a billion users.

Lindell claimed infrastructure will be hosted on self-bought servers to avoid any suspensions by Amazon, Apple or Google—which have previously disrupted the operations of other platforms popular among conservatives, including Parler and Gab.

A static page on claims the site will be a "home for major influencers" that is dedicated to free speech and free expression, but it remains unclear how many people will actually migrate to the service from existing social networks.

It's also unknown how the website is being funded and how many people are involved in its creation. Lindell has been contacted for comment by Newsweek via MyPillow.

The website's launch comes after Lindell was named in a $1.3 billion defamation lawsuit from election machine company Dominion Voting Systems. The MyPillow CEO falsely claimed that Dominion played a role in rigging the 2020 election in Biden's favor.

Lindell told The Eric Metaxas Show that his platform will have forum sections dedicated to discussion of controversial topics, including election fraud, and claimed podcasts and news shows are reluctant to discuss Dominion, vaccines and border issues.

He said the platform will be "very traditional," letting users search, watch videos, follow other accounts and comment under posts uploaded by unnamed influencers. He said it will have a section to let users discuss news happening in their own states.

Lindell, who was banned from Twitter in January for violating its misinformation policies, also asserted on the show: "[Twitter CEO] Jack Dorsey, he takes down people. And so does Google, taking down people on YouTube. We are going after both of them."

Mike Lindell
Mike Lindell, CEO of My Pillow, is interviewed before a campaign rally held by U.S. President Donald Trump at the Target Center on October 10, 2019 in Minneapolis, Minnesota. Lindell has claimed his new social media site will give its users a “bonus” if they are kicked off YouTube. Stephen Maturen/Getty Images