By Sophia Waterfield
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National Popcorn Day might be on January 19, but that's not stopping Chicago's Garret Popcorn from making the whole week a celebration.
From today (January 13) through to Friday, January 17, 2020—Chicago and Chicagoland area—the popcorn company is allowing popcorn lovers to get a small bag of "any signature recipe" for just $1. This includes the original Chicago Style Garret Mix. For other locations, the offer is valid until January 19, 2020.
Customers need to bag the deal between 11:00 a.m. and 1:00 p.m. local time to have a pop at getting a bargain. Only one bag is allowed per customer.
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Garrett Popcorn Shops offer handcrafted, artisanal popcorn in nine countries and on the garrettpopcorn.com website, according to its website. Founded in 1949, the company has established itself with Sweet and Savory confectionery flavors, including the combination of its CaramelCrisp and CheeseCorn recipes known as the Garrett Mix.
Another popcorn brand, Popcornopolis, is giving one lucky winner the chance to receive Popcornopolis gourmet popcorn every month for one year. As part of its "National Popcorn Day Sweepstakes," customers can pop onto the sweepstakes website and enter their information to be in with a chance.
The competition will end by 2:59 p.m. PST, January 24, 2020. To be eligible to win, entrants must also follow Popcornopolis on Instagram. The official rules for the competition can be read on the website.
A post shared by Popcornopolis Gourmet Popcorn (@popcornopolis) on Jan 10, 2020 at 3:00pm PST
What is National Popcorn Day?
According to The Popcorn Board—a non-profit check-off organization funded by U.S. popcorn processors to raise awareness of popcorn—National Popcorn Day is celebrated at the end of January.
There is debate about the exact date of the day, but the majority of companies celebrate it on January 19. The origins of the day itself are unknown, according to The Popcorn Board.
Popcorn itself has been around for thousands of years. According to the nonprofit, the oldest ears of popcorn ever found were discovered in the Bat Cave, New Mexico, in 1948 and 1950. They were believed to be about 4,000 years old.
The U.S. Department of Agriculture says that popcorn became popular in the U.S. in the 1890s through to the Great Depression. During the economic recession, popcorn was priced at 5 to 10 cents a bag and was considered a luxury.
Then, during World War II, due to sugar being sent overseas to American troops, popcorn became popular again; Americans ate three times as much popcorn than usual, according to U.S. Department of Agriculture. But because of the rise of the television, popcorn sales dropped again as attendance at the movie theaters declined.
After a successful advertising campaign—partnering with Coca-Cola and Morton Salt—The Popcorn Institute, a trade association, helped convince the U.S. population that popcorn was as good to eat while at home and not just at the movies. It resulted in the "largest home-consumption growth period for the popcorn industry" in the early 1950s.
The 1980s saw another growth spurt for the industry due to microwave popcorn, and today Americans consume 17.3 billion quarts of popped corn each year. According to the U.S. Department of Agriculture, the average American eats about 68 quarts.
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