National S'Mores Day 2020 Deals and Recipes

National S'mores Day is on August 10, 2020—24 hours dedicated to a treat that delights many Americans on their camping trips.

According to Hershey's, nearly 90 percent of Americans have had a s'more. Americans buy 90 million pounds of marshmallows every year. As told to Newsweek by the chocolate company, s'mores were named right by the campfire when young children chanted "gimme some more", which came together to sound like "s'more". The first recipe was published in a 1927 Girls Scouts book.

The town of Morrisville, North Carolina, loves the day so much that it has changed its name to S'Morrisville to commemorate the holiday—this will be the fourth year it has done so. Many brands will also release limited edition products, including Jelly Beans Candy Company.

To help people across the country celebrate s'mores, Newsweek has brought together deals and freebies that don't require a camping trip. Don't miss out—some of these start during the weekend.

Hyatt National S'mores Day
Don't miss out on the deals and freebies on August 10, 2020 Hyatt

National S'more Day 2020 Deals

Stuffed Puffs: The chocolate-filled marshmallow brand is celebrating big this year on August 10 and the company told Newsweek what Americans can do to get their hands on the yummy treat:

  1. Nationwide: Stuffed Puffs will be running a social giveaway on Instagram (@stuffedpuffs), where users can win 30 free bags of Stuffed Puffs. To continue the celebration, fans can use code BETTERSMORES20 on for 20 percent off all products from August 7 to 10.
  2. New York City: Stuffed Puffs is partnering with ice cream shop New Territories NYC with a co-branded Stuffed Puffs S'mores Milkshake. For one-day-only, fans will have a chance to try a special dessert made by the dessert retailer for free, while supplies last. A graham cracker shake blended with brownies, Stuffed Puffs marshmallows and chocolate chips and topped with fudge, chocolate sprinkles and a Stuffed Puffs S'more. Fans must RSVP here.

Insomnia Cookies: On National S'mores Day, customers can add a free deluxe s'mores cookie to their cart if they have the promo code via the brand Instagram Story scavenger hunt, which is taking place on August 10 in the morning.

Girl Scouts Cookies: According to WKBW, the Girl Scouts of Western New York is giving away a free package of Girl Scout cookies with any purchase made at one of its shops. Curbside pickup is available and the offer will run between 1:00 p.m. and 4:00 p.m. ET, on August 10, 2020.

The following locations will honor the offer:

  • Buffalo Service Center, 3332 Walden Ave., Suite 106, Depew, NY 14043
  • Jamestown Service Center, 2661 Horton Rd., Jamestown, NY 14701
  • Lockport Service Center, 5000 Cambria Rd., Lockport, NY 14094
  • Rochester Service Center, 1000 Elmwood Ave., Door 9, Rochester, NY 14620

National S'more Day Recipes

If you don't want to venture out or want to get creative in the kitchen, Frank Majowicz, executive chef at Hyatt Regency Lost Pines Resort & Spa, shares his top tips and recipes for creating the tasty treat at home.

You'll be wanting s'more once you've finished creating these beauties.

Frank Majowicz's Top Tips

Hyatt National S'mores Day Frank Majowicz
The executive chef at Hyatt Regency Lost Pines shares his tips for National S'mores Day Hyatt

If you don't have access to a campfire set-up, there are several easy ways to roast a marshmallow at home. You can get creative by using a cooking torch, or by broiling marshmallows on a baking sheet until the top side is golden brown, and then flipping each marshmallow and repeating.

In addition to the traditional ingredients of graham crackers, chocolate bars, and marshmallows, have some fun and get creative with additional toppings and recipe variations. I've tried s'mores recipes with everything from peanut butter to brownie chunks, and each unique recipe is delicious in its own right.

Chocolate Chip Cookie S'mores


  • 2 chocolate chip cookies
  • 1 roasted marshmallow
  • 4 pieces of a Hershey's Milk Chocolate Bar


  1. Roast a marshmallow over a fire or in the broiler until its golden brown.
  2. Place the Hershey's Milk Chocolate Bar and the roasted marshmallow between two home-made or store-bought chocolate chip cookies.
  3. Don't wait a second longer and eat it up.

Reese's Banana S'mores


  • Graham crackers
  • 1 roasted marshmallow
  • 1 original-sized Reese's peanut butter cup
  • Sliced bananas


  1. Roast a marshmallow over a fire or in the broiler until its golden brown.
  2. Place the Reese's, sliced bananas, and marshmallow between two graham crackers.
  3. You still here? Gobble it up!

S'mores Pops


  • Melted Hershey's Milk Chocolate Bar
  • 1 roasted marshmallow
  • Crushed graham crackers


  1. In a small stovetop pot, melt the Hershey's Milk Chocolate Bar on low heat.
  2. While the chocolate is melting, roast a marshmallow over a fire or in the broiler until its golden brown and crush up the graham crackers into a separate dish.
  3. Once the marshmallow is roasted, remove it from the fire or stove remove the roasting stick and insert a cake pop or lollipop stick.
  4. Dip the roasted marshmallow in the melted chocolate until it is fully covered and then roll it in the crushed graham crackers.
  5. Do not waste another minute and eat it.

S'mores Sunday


  • Vanilla ice cream
  • Sprinkles
  • Crushed graham crackers
  • Marshmallow fluff
  • Hot fudge


  1. Scoop the desired amount of ice cream into a bowl.
  2. Add a generous amount of the remaining ingredients as ice cream toppings.
  3. Go to your bedroom, without anyone knowing, and eat it all to yourself.
Hyatt National S'mores Day Sundae
Will you give the S'mores Sundae a go? Hyatt

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