The new NBA All-Star Game format was one of the real winners of the NBA's annual extravaganza this weekend.
Be it to the composition of the two teams or to the jerseys being worn, changes to the All-Star Game are always met with a degree of scepticism by the fans.
This year it was no different, when the league announced a brand-new format for the fourth quarter to honor the memory of Kobe Bryant.
On Sunday, the two teams competed to win each of the first three 12-minute quarters, which all started with a 0-0 scoreline.
At the beginning of the final period, however, the game clock was switched off and a final score target was set by adding 24 points—a nod to the number Bryant wore in the second half of his career—to the leading team's combined score through three quarters.
With the team captained by Giannis Antetokounmpo leading the team captained by LeBron James 133-124, the target was set at 157.
First introduced in The Basketball Tournament in June 2018 as the Elam Ending, the change was initially dismissed as a gimmick by many fans.
However, it made for the kind of competitive environment that is normally associated with playoffs basketball, rather than the All-Star Game.
"That was pretty damn fun," James said at the end of the game.
A number of his colleagues agreed, taking to Twitter to praise the intensity of the final period, where both teams threw everything at each other.
BEST ALL STAR GAME EVER!!!!! Fun weekend but can’t wait to go on this championship run #3 pic.twitter.com/apnXRq5unH
— Joel “Troel” Embiid (@JoelEmbiid) February 17, 2020
INTENSE
— Ja Morant (@JaMorant) February 17, 2020
Well... the Elam ending worked!
— Spencer Dinwiddie (@SDinwiddie_25) February 17, 2020
New format got the guys hooping hooping!!!!
— Lou Williams (@TeamLou23) February 17, 2020
Is this the NBA Finals I’m watching?
— Kendrick Perkins (@KendrickPerkins) February 17, 2020
The easy dunks that normally punctuate the All-Star Game were nowhere to be seen, replaced instead by ferocious defenses, fouls and charges, with both coaches challenging the on-court calls.
"I think it was really interesting," Team Giannis coach Nick Nurse said. "It was really fun, each and every quarter, from a coaching standpoint."
Kawhi Leonard, who won the NBA title under Nurse last season, echoed his former coach's sentiment.
"[The NBA] did a great job with the format this year," he told NBA on TNT at the end of the game.
"They had us come out playing hard in the fourth quarter and competing for a total points score. That's pretty much how we got to competing out there."
Leonard became the first recipient of the newly renamed Kobe Bryant MVP Trophy after finishing with 30 points—shooting eight-of-14 from beyond the arc— seven rebounds and four assists.
While Leonard top scored in the game, the responsibility to decide the contest fell onto Anthony Davis' shoulders. Playing in his hometown, the Chicago Native converted one of two free throws to give his team a two-point win, which made this year's All-Star Game the closest since the Eastern Conference defeated the Western Conference 141-139 in 2010.
"I told my team I was going to miss the first one to put a little more pressure on myself here at home," Davis explained after the game.
It remains to be seen whether the NBA will use the same format in future All-Star Games, but if Sunday night is anything to go by it would be surprising if it did not.

About the writer
Dan Cancian is currently a reporter for Newsweek based in London, England. Prior to joining Newsweek in January 2018, he was a news and business reporter at International Business Times UK. Dan has also written for The Guardian and The Observer.