The NEWSWEEK 50: Rupert Murdoch, News Corp.

Rupert Murdoch's rise to media moguldom is a familiar saga. From his native Australia, the 77-year-old empire builder parlayed a single inherited newspaper, the Adelaide News, into an international conglomerate that encompasses MySpace, Homer Simpson, BSkyB and Fox News (the network of loyal opposition to the Reign of Obama). His many news and entertainment brands allow him to project power from parliaments to pop culture and cyberspace. In the year since he acquired his latest trophy property, the august Wall Street Journal, he has attracted new readers and advertisers by making huge investments in WSJ.com and broadening the newspaper's coverage beyond business and into politics and international affairs. (Story continued below...)