PewDiePie on Gillette Commercial Controversy: "Maybe I'm Part of the Problem"

Uh, oh PewDiePie did an oopsie! The controversial YouTuber with more than 80 million subscribers has a recurring segment on his daily YouTube videos called "Pew News," where he dives into the most recent drama on the web. In Thursday's video, Pewd's anchor host parody persona Gloria Borger (not to be confused with the real Gloria Borger) discussed a few of January's hottest YouTube topics. Game Theory's MatPat mislabeled a video, Pokimane discussed her recent copyright claims and Gillette released an ad discussing toxic masculinity.

The under-two-minute short film titled "We Believe: The Best Men Can Be" has pulled in more than 17 million views in four days and hundreds of thousands of dislikes. There are men online who believe the message that "toxic masculinity is pretty shitty" is somehow controversial. Hundreds of red-pilled "men's-rights activist" have taken to Twitter to protest Gillette. Like one very angry son-of-a-gun who thought it would be a good idea to throw his razor in the toilet for a photo op. This raised the question: did he have to reach his hand back into the dirty poop water to pick it back it up (which he did.)

Goodbye Gillette. Hello Schick #GilletteAd

— warroom (@warroom) January 15, 2019

Though Pewds says he doesn't have many feelings on the ad, he still called it "cringe-worthy." His interpretation of the video is that it puts the blame on all men and lumps all men "together in the same category." He argues that instead of focusing on the negative bullying that they could have "focused on something positive instead, showing an example of men doing something good."

"Why is Gillette trying to tell me or everyone that all guys are a problem," Pewds says in the video. "Who doesn't like to have their moral compass defined to them by a shaving company?" While dissecting the clip in 30-second chunks, Pewds seems to almost have a moment of self-reflection. "Maybe I'm part of the problem," he says, before jumping into his traditional "lol xd" commentary.

PewDiePie isn't wrong in the fact that a multi-million dollar company shouldn't be the one to try and drive the moral compass in one direction, but that doesn't mean the commercial's message is wrong. Toxic masculinity is 100 percent a real problem in the world (especially the world Pewds is king of); just because you're a dude with power who might not encounter it doesn't mean it isn't there. The commercial isn't saying that "ALL MENS ARE BADS" but instead takes a hard look at the idea that aggressive behavior is ingrained in our daily lives and we have to work to get over it.

PewDiePie rarely receives positive coverage from the mainstream press, even though he has done some good. He's raised more than $200,000 for a children's charity in India and most recently helped Jesus H. Christ get his kids back. But that doesn't mean he's infallible, and his take on the Gillette controversy is terrible. Men do shitty things and should continue being called out for being crankers. When you see someone on the street harassing others, the moral thing to do is to step in and help. Making YouTube videos pontificating about being a good person kind of makes you look like a jackass.

(Please army of nine-year-olds, don't contact me on Twitter @IAmAsarch and tell me how I'm just jealous of PewDiePie's success and all of my points are invalid because I'm the "media.")