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By Lottie McGrath
News Reporter
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Trump Tower in Chicago has found itself as the unconventional home for messaging targeting former President Donald Trump.
Late last night, the Democratic National Committee (DNC) beamed anti-Trump/Vance messages onto the side of the 98-story skyscraper—a day before the Democratic Convention kicked off in Chicago.
The content of the messages projected onto the tower were varied. One branded the building as "Project 2025 HQ." Project 2025 has been billed as a "wish list" policy that the next Republican president would fulfill, though Trump has distanced himself from the conservative blueprint.
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Another message read "Trump-Vance Weird as Hell."
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A key messaging component of the Harris-Walz campaign has been to portray both Trump and his vice president nominee Ohio Senator JD Vance as "creepy" and "weird."
The projections were in both Spanish and English. Other messages read "Trump-Vance out for themselves" and "Harris Walz joy and hope."
The DNC has confirmed they were responsible for the projections.
In a statement, DNC spokesperson Abhi Rahman said: "All eyes are on Chicago, and tonight everyone is seeing a preview of the contrast that will take center stage this week throughout the Democratic National Convention. Vice President Kamala Harris and Governor Tim Walz have proven records of delivering for working families, and now, they're running to lead our country into a brighter future.
"Donald Trump and JD Vance are running on their backwards Project 2025 agenda, which would undermine working families and take away their freedoms. This week, the entire country will witness what it looks like to unite behind hope and a clear vision for a better future, as Democrats rally behind Vice President Harris and Governor Walz. While Donald Trump and JD Vance are out for themselves, Kamala Harris and Tim Walz are fighting for you."
Newsweek has contacted the Trump campaign and the Trump organization for comment, outside of working hours. Neither immediately responded.
Rahman also posted about the beamed messaging online. In an X post of a photo of the "Trump-Vance Weird as Hell" slogan, Rahman wrote: "While @TheDemocrats are joyfully celebrating in Chicago, residents of Chi-town are seeing a special message projected on Trump tower."
Rahman confirmed to Rolling Stone that the Democrats used a high-powered projector, from a room booked opposite the Trump Tower building, to beam the images.
The Republicans against Trump and the Republicans for Harris campaigns reposted the stunt on their X accounts, with the latter commenting that it was "incredible."
In the coming days, the Trump International Hotel & Tower Chicago will be the backdrop for Republican counter planning during the Democratic National Convention. Reports have claimed daily briefings will be held there.
Trump will take advantage of the Democratic concentration in Chicago this week by hosting campaign events in key battleground states, where he will discuss a wide range of issues.
According to AP Newsroom, Trump will appear later today in Pennsylvania to discuss the economy, Michigan on Tuesday to talk about crime, North Carolina on Wednesday to talk about national security, the U.S.-Mexico border in Arizona on Thursday to discuss immigration and Nevada on Friday to talk about taxes on tips.
AP reports it is Trump's busiest week since the Republican primaries.
Senior Trump allies are now pushing for the former president to focus more on policy than the personalities of his rivals. Of late, much of Trump's campaign messaging has consisted of personal attacks on Harris.
In an interview on Sunday, Republican Senator Lindsey Graham warned Trump might not win if he does not stay on message.
"Policy. Policy is the key to the White House," said Graham in an interview on NBC News' Meet the Press.
Follow Newsweek's live DNC updates here.
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