Publicity Queen Taylor Swift Announces Christmas Song in Viral Cat Video

Taylor Swift has stepped up her social media game once more, following the superstar's long-standing tradition of making waves ahead of the release of her forthcoming music.

Taking to Twitter on Thursday, the 29-year-old pop singer said she had written a new Christmas song but then wondered if she should release it. About 20 seconds into a minute-long video attached to the tweet, Swift is seen seeking advice on the matter from her cats—Meredith, Benjamin and Olivia—who, not surprisingly, did not reply.

"When in doubt, ask the itty bitty pretty kitty committee. When they shun you with silence, ambivalence, and judgmental brush offs...just put the song out anyway," the Lover singer wrote in the caption, before mentioning that she had a new Christmas song coming out later that evening.

In the video itself, Swift turned to her three cats and said: "I feel like it's weird to wait a year to put it I don't know what to do. I don't have anyone to ask right now except for..." She then walked over to Meredith and asked for her opinion.

When in doubt, ask the itty bitty pretty kitty committee. When they shun you with silence, ambivalence, and judgmental brush offs... just put the song out anyway. NEW XMAS SONG AND VIDEO (made from home videos 👨‍👩‍👧‍👦) OUT TONIGHT #ChristmasTreeFarm 🌲🎄🌲🎄🌲🎄🌲🎄🌲🎄🌲🎄🌲

— Taylor Swift (@taylorswift13) December 5, 2019

While Swift is certainly not the only celebrity to utilize social media to promote herself, the Grammy Award-winner has a knack for creating buzz around the release of new music or an upcoming musical performance.

The singer made headlines near the end of November when she tweeted that Big Machine Records owners Scott Borchetta and Scooter Braun—who purchased Swift's back catalog for $300 million in July—would not allow her to perform past songs at the American Music Awards later that month.

"Scott Borchetta and Scooter Braun have now said that I'm not allowed to perform my old songs on television because they claim that would be rerecording my music before I'm allowed to next year," Swift tweeted. The post was captioned, "I don't know what else to do."

She continued: "I feel very strongly that sharing what is happening to me could change the awareness level for other artists and potentially help them avoid a similar fate. The message being sent to me is very clear. Basically, be a good little girl and shut up. Or you'll be punished."

In 2017, the singer's social media accounts had gone dark shortly before the release of her sixth (and arguably most anticipated) album, Reputation.

As Billboard noted two years ago, Swifties around the world woke up the morning of August 18, 2017, to find that the superstar had deleted a substantial amount of information (including profile pictures) from her Facebook, Twitter, Instagram and Tumblr accounts, while her website—at the time—appeared blank. Three days later, she sent the internet into a tizzy by posting a mysterious video of a snake across the same accounts. Reputation followed three months later.

Fans have also taken to analyzing Swift's catalog for its myriad celebrity allusions. On each album, fans have speculated as to the famous men behind each of the singer-songwriter's breakup songs. Calvin Harris, Harry Styles, and Tom Hiddleston have all reportedly gotten the Tay-Tay treatment. Similarly, conspicuous member changes to her famous "girl squad"—immortalized in the music video "Bad Blood," a song widely believed to portray her relationship with fellow singer Katy Perry—has generated innumerable headlines, from timelines to feminist thinkpieces. Squad members have included Selena Gomez, Katy Perry, Gigi Hadid and Lena Dunham, among others.

"For better or for worse, Taylor Swift's 'squad' has become just as much a part of her brand as 'writing about boyfriends' or 'cats' or 'trying too hard,'" Vulture wrote in March.

Trying too hard or not, Swift's Christmas-themed cat video garnered more than 120,000 likes and 26,000 shares in under eight hours Thursday waited anxiously for her Christmas surprise.

Taylor Swift
Taylor Swift accepts an award for "Lover" at the American Music Awards on November 24. Kevin Mazur/AMA2019/Getty Images for dcp