Americas Best Loyalty Programs 2023

Americas Best Loyalty Programs 2023

There are countless customer loyalty programs out there and they work in a wide variety of ways, but they all have one purpose: to reward you for regularly buying from a particular brand. Simple enough. But with the huge range of loyalty programs across the entire spectrum of consumer product and service brands, one program can at first glance look very much like all the others. How can you tell which are good deals which aren't?

To try to simplify that question, Newsweek has partnered again with global data research firm Statista to find America's Best Loyalty Programs 2023. This year, we surveyed more than 4,000 customers who are members of U.S. loyalty programs and asked them several questions including which programs offered worthwhile rewards, which they were most satisfied with and which they would recommend to friends and family.

Altogether we rated 239 programs in 32 product and service categories in 11 broad sectors: apparel, baby and children, banking, general reward programs, grocery stores, health and beauty, home, leisure and entertainment, restaurants, sports and transportation and travel. We found the highest number of top-rated rewards programs among supermarkets with 25, followed by 20 each in clothing and fast food.

Loyalty programs are a prominent way in which brands compete for your business. We hope you will find our ranking helpful as you decide which loyalty programs best fit your shopping needs, habits and preferences.

Nancy Cooper Signature 5
CategorySubcategoryLoyalty ProgramParticipating BrandsScore
ApparelClothingH&M Loyalty ProgramH&M8.62
ApparelClothingExpress InsiderExpress8.42
ApparelClothingVictoria’s Secret Credit CardVictoria’s Secret8.32
ApparelClothingRealRewardsAmerican Eagle Outfitters8.11
ApparelClothingKohl's RewardsKohl’s8.10
ApparelClothingStar RewardsMacy's8.08
ApparelClothingPacSun RewardsPacSun8.06
ApparelClothingForever RewardedForever 218.02
ApparelClothingTJX RewardsT.J.Maxx7.94
ApparelClothingRue Rewardsrue27.84
ApparelClothingJCPenney RewardsJCPenney7.84
ApparelClothingHollister House RewardsHollister7.79
ApparelClothingNavyist RewardsOld Navy7.77
ApparelClothingThe Nordy ClubNordstrom7.67
ApparelClothingGap Good RewardsGAP7.64
ApparelClothingTarget CircleTarget7.58
ApparelClothingUO RewardsUrban Outfitters7.49
ApparelClothingBurlington Loyalty ProgramBurlington7.48
ApparelClothingHot Topic RewardsHot Topic7.04
ApparelClothingBanana Republic RewardsBanana Republic6.98
ApparelDepartment storesLoyallistBloomingdale's9.41
ApparelDepartment storesAmazon Prime Store CardAmazon9.13
ApparelDepartment storesBurlington Loyalty ProgramBurlington8.67
ApparelDepartment storesBelk Rewards+Belk8.39
ApparelDepartment storesTJX RewardsT.J.Maxx8.20
ApparelDepartment storesCapital One Walmart Rewards CardWalmart8.11
ApparelDepartment storesKohl's RewardsKohl’s8.03
ApparelDepartment storesDillard's RewardsDillard's8.01
ApparelDepartment storesBoscov's Rewards ProgramBoscov's7.92
ApparelDepartment storesOllie's ArmyOllie's7.90
ApparelDepartment storesStar RewardsMacy's7.75
ApparelDepartment storesTarget CircleTarget7.71
ApparelDepartment storesThe Nordy ClubNordstrom7.56
ApparelDepartment storesJCPenney RewardsJCPenney7.51
ApparelDepartment storesMORE rewardsBealls6.20
ApparelFootwearZappos VIPZappos9.01
ApparelFootwearReebok UnlockedReebok8.91
ApparelFootwearDSW VIPDSW8.45
ApparelFootwearShoe PerksShoe Carnival8.33
ApparelFootwearNike MembershipNike8.22
ApparelFootwearVans FamilyVans8.18
ApparelFootwearHibbett | City Gear RewardsHibbett | City Gear8.06
ApparelFootwearSTATUSFinish Line7.90
ApparelFootwearFLX RewardsChamps Sports, Footlocker7.89
ApparelFootwearSkechers PlusSkechers7.88
ApparelPlus-Size fashionC&B VIP MembershipChristopher and Banks9.25
ApparelPlus-Size fashionMy Maurices Rewardsmaurices8.67
ApparelPlus-Size fashionTorrid RewardsTorrid7.96
ApparelPlus-Size fashionLane RewardsLane Bryant7.46
ApparelPlus-size fashionThe DXL rewards ClubDXL Big + Tall6.97
ApparelPremium apparelThe Nordy ClubNordstrom8.88
ApparelPremium apparelmyAbercrombieAbercrombie & Fitch8.37
ApparelPremium apparelGUESS ListGUESS8.28
ApparelPremium apparelJ. Crew PassportJ. Crew7.77
ApparelPremium apparelStyleRewardsAnn Taylor7.20
Baby & ChildrenBaby and children's productsTarget CircleTarget9.40
Baby & ChildrenBaby and children's productsMy Place Reward$The Children's Place8.40
Baby & ChildrenBaby and children's productsCapital One Walmart Rewards CardWalmart8.28
Baby & ChildrenBaby and children's productsBurlington Loyalty ProgramBurlington8.17
Baby & ChildrenBaby and children's productsMy Rewarding MomentsCarter's7.89
BankingBankingDiscover ItDiscover8.95
BankingBankingPNC pointsPNC8.66
BankingBankingWells Fargo RewardsWells Fargo8.47
BankingBankingPreferred RewardsBank of America8.34
BankingBankingCredit Card RewardsCapital One8.30
BankingBankingTD RewardsTD Bank8.04
BankingBankingUltimate RewardsChase8.04
BankingBankingSoFi Member RewardsSoFi7.78
BankingBankingCiti ThankYou RewardsCiti7.36
General Reward ProgramsGeneral reward programsmyWorldmyWorld9.20
General Reward ProgramsGeneral reward programsRakutenRakuten8.72
General Reward ProgramsGeneral reward programsIbottaIbotta8.50
General Reward ProgramsGeneral reward programsFetchFetch8.04
General Reward ProgramsGeneral reward programsSwagbucksSwagbucks7.72
GroceriesConvenient storesMyRewards PlusPilot flying J8.81
GroceriesConvenient storesCasey's RewardsCasey's8.53
GroceriesConvenient storesHy-Vee Fuel Saver + PerksHy-Vee8.10
GroceriesConvenient storesMy Sheetz RewardzSheetz7.86
GroceriesConvenient stores7REWARDS7-ELEVEN7.79
GroceriesDelivery of groceriesGrubhub RewardsGrubhub8.74
GroceriesDelivery of groceriesAmazon Prime Store CardAmazon8.14
GroceriesDelivery of groceriesInstacart+Instacart7.87
GroceriesSupermarketsRandalls for URandalls9.43
GroceriesSupermarketsDillons Rewards World Elite MastercardDillons8.76
GroceriesSupermarketsPoints Club RewardsH-E-B8.73
GroceriesSupermarketsyes RewardsFamily Fare8.60
GroceriesSupermarketsSmith's Rewards World Elite MastercardSmith's8.51
GroceriesSupermarketsFoodtown Club CardFoodtown8.44
GroceriesSupermarketsThank You CardBrookshire's8.40
GroceriesSupermarketsThe Ingles Advantage CardIngles8.39
GroceriesSupermarketsShop & Earn MVP Customer RewardsFood Lion8.29
GroceriesSupermarketsAdvantEdge RewardsPrice Chopper8.23
GroceriesSupermarketsKroger Rewards World Elite MastercardKroger8.19
GroceriesSupermarketsFred Meyer Rewards World Elite MastercardFred Meyer8.18
GroceriesSupermarketsWinn-Dixie RewardsWinn-Dixie8.12
GroceriesSupermarketsAdvantage CardGiant Eagle8.07
GroceriesSupermarketsPick 'n Save/Metro Market Rewards World Elite MastercardPick 'n Save8.07
GroceriesSupermarketsGiant Flexible RewardsGiant8.02
GroceriesSupermarketsClub PublixPublix7.94
GroceriesSupermarketsSavings Club CardKey Food7.94
GroceriesSupermarketsHarris Teeter Rewards World Elite MastercardHarris Teeter7.88
GroceriesSupermarketsAlbertsons for UAlbertsons7.87
GroceriesSupermarketsShopRite Price Plus ClubShopRite7.85
GroceriesSupermarketsVons for UVons7.81
GroceriesSupermarketsTops GasPointsTops7.75
GroceriesSupermarketsGO RewardsStop & Shop7.71
GroceriesSuperstores and warehouse club storesMy BJ's PerksBJ's8.31
GroceriesSuperstores and warehouse club storesCostco membershipCostco8.19
GroceriesSuperstores and warehouse club storesSam's CashSam's Club8.18
GroceriesSuperstores and warehouse club storesTarget CircleTarget7.97
GroceriesSuperstores and warehouse club storesCapital One Walmart Rewards CardWalmart7.89
Health & BeautyPerfume and cosmeticsMac LoverM.A.C9.25
Health & BeautyPerfume and cosmeticsLancôme Elite RewardsLancôme8.95
Health & BeautyPerfume and cosmeticsmyBath & Body Works RewardsBath & Body Works8.82
Health & BeautyPerfume and cosmeticsSally. RewardsSally Beauty8.75
Health & BeautyPerfume and cosmeticsVictoria’s Secret Credit CardVictoria’s Secret8.59
Health & BeautyPerfume and cosmeticsStar RewardsMacy's8.39
Health & BeautyPerfume and cosmeticsBeauty Insider ProgramSephora8.08
Health & BeautyPerfume and cosmeticsUltamate RewardsUlta Beauty7.79
Health & BeautyPerfume and cosmeticse.l.f. Beauty Squade.l.f.7.41
Health & BeautyPerfume and cosmeticsSmart RewardsClinique6.46
Health & BeautyPharmacies and drugstoresAdvantage CardGiant Eagle9.50
Health & BeautyPharmacies and drugstoresExtraCareCVS Pharmacy7.79
Health & BeautyPharmacies and drugstoresmyWalgreensWalgreens7.68
Health & BeautyPharmacies and drugstoresShop & Earn MVP Customer RewardsFood Lion7.36
Health & BeautyPharmacies and drugstoresRite Aid RewardsRite Aid7.09
HomeFurniture and interior storesMy RewardsBed Bath & Beyond9.36
HomeFurniture and interior storesTJX RewardsHomeGoods9.30
HomeFurniture and interior storesIKEA FamilyIKEA8.53
HomeFurniture and interior storesOrange RewardsAshley7.87
HomeFurniture and interior storesWayfair Credit CardWayfair7.83
HomeHardware storesMenards Big CardMenards8.90
HomeHardware storesAce RewardsAce Hardware8.00
HomeHardware storesPro XtraThe Home Depot7.93
Leisure & EntertainmentBook storesThe Better World Books Rewards ProgramBetter World Books9.20
Leisure & EntertainmentBook storesAmazon Prime Store CardAmazon8.29
Leisure & EntertainmentBook storesMillionaire's ClubBAM! Books-A-Million8.23
Leisure & EntertainmentConsumer electronicsSamsung RewardsSamsung8.91
Leisure & EntertainmentConsumer electronicsApple CardApple8.90
Leisure & EntertainmentConsumer electronicsSony RewardsSony8.84
Leisure & EntertainmentConsumer electronicsTarget CircleTarget7.91
Leisure & EntertainmentConsumer electronicsMy Best Buy BenefitsBest Buy7.62
Leisure & EntertainmentGaming, apps and software (incl. in-app purchases)Sony RewardsSony8.36
Leisure & EntertainmentGaming, apps and software (incl. in-app purchases)Amazon Prime Store CardAmazon8.05
Leisure & EntertainmentGaming, apps and software (incl. in-app purchases)PowerUp RewardsGameStop7.68
Leisure & EntertainmentGaming, apps and software (incl. in-app purchases)Microsoft RewardsMicrosoft7.23
Leisure & EntertainmentGaming, apps and software (incl. in-app purchases)Google Play PointsGoogle Play5.97
Leisure & EntertainmentHobby and pet shopsMichaels RewardsMichaels8.60
Leisure & EntertainmentHobby and pet shopsTreats RewardsPetSmart8.30
Leisure & EntertainmentHobby and pet shopsPet Supplies Plus RewardsPet Supplies Plus7.36
RestaurantsBakeries and coffee shopsCrumbl LoyaltyCrumbl Cookies9.56
RestaurantsBakeries and coffee shopsCaribou PerksCaribou Coffee8.50
RestaurantsBakeries and coffee shopsDutch RewardsDutch Bros8.48
RestaurantsBakeries and coffee shopsPeetnik RewardsPeet's Coffee8.32
RestaurantsBakeries and coffee shopsDunkin' RewardsDunkin'8.10
RestaurantsBakeries and coffee shopsStarbucks RewardsStarbucks7.98
RestaurantsBakeries and coffee shopsTims RewardsTim Hortons7.90
RestaurantsBakeries and coffee shopsMyPaneraPanera Bread7.59
RestaurantsBakeries and coffee shopsBIGGBY NationBiggby Coffee7.49
RestaurantsBakeries and coffee shopsKrispy Kreme RewardsKrispy Kreme6.89
RestaurantsCasual diningBlazin' RewardsBuffalo Wild Wings8.16
RestaurantsCasual diningChipotle RewardsChipotle7.81
RestaurantsCasual diningMy Chili’s RewardsChili's7.75
RestaurantsCasual diningTexas Roadhouse VIP ClubTexas Roadhouse7.58
RestaurantsCasual diningRed Robin RoyaltyRed Robin7.53
RestaurantsCasual diningDine RewardsBonefish Grill, Carrabba’s Italian Grill, Outback Steakhouse, Fleming's7.29
RestaurantsCasual diningMoe RewardsMoe's Southwest Grill7.25
RestaurantsCasual diningFridays RewardsTGI Fridays7.11
RestaurantsCasual diningIHOP RewardsIHOP6.96
RestaurantsCasual diningDenny's RewardsDenny's6.30
RestaurantsFast foodFreaky Fast RewardsJimmy John's9.18
RestaurantsFast foodHowie RewardsHungry Howie's8.90
RestaurantsFast foodZax RewardzZaxby’s8.58
RestaurantsFast foodFirehouse RewardsFirehouse Subs8.45
RestaurantsFast foodChick-fil-A OneChick-fil-A8.39
RestaurantsFast foodPiece of the Pie RewardsDomino's Pizza8.29
RestaurantsFast foodMyMcDonald’s RewardsMcDonald's8.12
RestaurantsFast foodPapa RewardsPapa John's8.03
RestaurantsFast foodHut RewardsPizza Hut7.95
RestaurantsFast foodFreddy’s RewardsFreddy's Frozen Custard & Steakburgers7.91
RestaurantsFast foodTROPIC REWARDSTropical Smoothie Cafe7.90
RestaurantsFast foodTaco Bell RewardsTaco Bell7.83
RestaurantsFast foodSonic AppSonic7.63
RestaurantsFast foodWendy’s RewardsWendy's7.61
RestaurantsFast foodmyMike'sJersey Mike's Subs7.58
RestaurantsFast foodPopeyes RewardsPopeyes7.56
RestaurantsFast foodSubway MyWay RewardsSubway7.47
RestaurantsFast foodMyWhataburgerWhataburger7.34
RestaurantsFast foodDQ® RewardsDairy Queen6.65
RestaurantsFast foodRoyal PerksBurger King5.91
RestaurantsIce cream and frozen yogurt storesBR AppBaskin-Robbins8.05
RestaurantsIce cream and frozen yogurt storesMySmileageMenchie's7.60
RestaurantsIce cream and frozen yogurt storesMy Cold Stone Club RewardsCold Stone Creamery7.40
SportsOutdoor and fitness equipmentBass Pro Shops CLUBBass Pro Shops8.37
SportsOutdoor and fitness equipmentScoreCardDICK'S Sporting Goods7.52
SportsOutdoor and fitness equipmentOutdoor RewardsCabela's7.20
SportsOutdoor apparelREI Co-op Membership BenefitsREI8.83
SportsOutdoor apparelXPLR PassThe North Face8.15
SportsOutdoor apparelGreater RewardsColumbia7.94
SportsOutdoor apparelNike MembershipNike7.82
SportsOutdoor apparelScoreCardDICK'S Sporting Goods7.73
SportsSports appareladiclubadidas8.95
SportsSports apparelAcademy Sports + Outdoors Credit CardAcademy Sports + Outdoors8.70
SportsSports apparelNike MembershipNike8.01
Transportation & TravelAirlinesFRONTIER MilesFrontier8.35
Transportation & TravelAirlinesRapid RewardsSouthwest8.10
Transportation & TravelAirlinesTrueBluejetBlue7.70
Transportation & TravelAirlinesSkyMilesDelta7.59
Transportation & TravelAirlinesMileage PlanAlaska Airlines7.54
Transportation & TravelCar rentalAlamo Insiders ProgramAlamo7.75
Transportation & TravelCar rentalEnterprise PlusEnterprise Rent-A-Car7.26
Transportation & TravelCar rentalThe Emerald ClubNational Car Rental7.17
Transportation & TravelCar rentalBudget Car Rental Fastbreak ProgramBudget Rent a Car6.84
Transportation & TravelCar rentalHertz Gold Plus RewardsHertz6.47
Transportation & TravelGas stationsU-Drive PlusUnited Dairy Farmers9.14
Transportation & TravelGas stationsGoMart RewardsGoMart9.13
Transportation & TravelGas stationsCapital One Walmart Rewards CardWalmart8.93
Transportation & TravelGas stationsSam's CashSam's Club8.87
Transportation & TravelGas stationsMY Reward$MAPCO8.64
Transportation & TravelGas stationsWawa RewardsWawa8.64
Transportation & TravelGas stationsRutter's RewardsRutter's8.20
Transportation & TravelGas stationsAdventure ClubMaverik8.16
Transportation & TravelGas stationsCasey's RewardsCasey's8.01
Transportation & TravelGas stationsMarathon RewardsMarathon7.96
Transportation & TravelGas stationsKwik RewardsKwik Trip7.96
Transportation & TravelGas stationsChevron Texaco RewardsChevron7.95
Transportation & TravelGas stationsSpeedy RewardsSpeedway7.86
Transportation & TravelGas stationsFuel RewardsShell7.81
Transportation & TravelGas stationsMurphy Drive RewardsMurphy USA7.70
Transportation & TravelHotel and holiday booking platformsExpediaRewardsExpedia8.38
Transportation & TravelHotel and holiday booking platformsGeniusBooking.com7.75
Transportation & TravelHotel and holiday booking platformsOrbitz RewardsOrbitz7.31
Transportation & TravelHotel and hospitality rewardsWorld Of Hyatt Loyalty ProgramHyatt and all participating hotel brands7.82
Transportation & TravelHotel and hospitality rewardsBest Western RewardsBest Western and all participating hotel brands7.79
Transportation & TravelHotel and hospitality rewardsChoice PrivilegesChoice Hotels International7.78
Transportation & TravelHotel and hospitality rewardsWyndham RewardsWyndham Hotels & Resorts and all participating hotel brands7.78
Transportation & TravelHotel and hospitality rewardsMarriott BonvoyMarriott and all participating hotel brands7.68
If your company is listed in the ranking, click here to learn more about the licensing options.


The 2023 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the U.S.
Customers were given the opportunity to evaluate various loyalty programs: about 16,000 evaluations were collected. The survey period ran from October to November 2022.
We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.
The survey was conducted on retailers and service providers from 32 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments. The awarded loyalty programs each received an above average overall score.

The final assessment and rankings were based on six criteria:
1. Ease and enjoyment: Measures the value of the perks of being in the rewards program. (5%)
2. Benefit: Measures whether the rewards are—in the customer's perception—worth being part of the program. (20%)
3. Overall satisfaction: Measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall. (25%)
4. Customer support: Measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits. (10%)
5. Trust: Measures the trust in the loyalty program around how the brand uses personal data provided through the program. (10%)
6. Recommendation: Measures the likelihood of recommending the program to friends and family. (30%)

The full methodology is available here.