BrandSpark United Kingdom's Most Trusted Awards 2022

United Kingdom's

Most Trusted Awards 2022

What is it that makes shoppers choose one brand over another? You can point to several contributing factors, from quality to value to availability, but ultimately, the decision comes down to trust. Consumers choose to buy brands they trust.

Newsweek partnered with BrandSpark International, a leading market research firm, to create this list of Most Trusted Brands for our readers. The Newsweek/BrandSpark Most Trusted Awards (BMTAs) is the newest and most comprehensive brand trust award program focused on consumer trust in retail brands, goods and services in the United Kingdom. Over 6,900 U.K. shoppers participated in the survey, naming the one brand they trusted the most in a specific category. Altogether, 137 categories were considered.

The awards are based entirely on votes by shoppers with recent purchasing experience in the category; brands were not allowed to make nominations. We hope you'll find this list helpful as you purchase products for your household.

SEGMENTCATEGORY2022 MOST TRUSTED BY UK SHOPPERS
Baby & KidsBaby FoodElla's Kitchen
Baby & KidsBaby Laundry DetergentFairy Non Bio
Baby & KidsBaby LotionJohnson's Baby
Baby & KidsBaby MonitorBT / VTech (TIE)
Baby & KidsBaby Wash / ShampooJohnson's Baby
Baby & KidsBaby WipesPampers
Baby & KidsBreast PumpMedela / Tommee Tippee (TIE)
Baby & KidsChildren's Cough MedicineCalpol
Baby & KidsChildren's ThermometerBraun
Baby & KidsDollsBarbie
Baby & KidsInfant MilkAptamil / Cow & Gate (TIE)
Baby & KidsNappiesPampers
Baby & KidsNatural Baby ProductsJohnson's Baby
Baby & KidsToysLego
Food & BeverageBeerStella Artois
Food & BeverageBetter-for-you Frozen MealsTesco
Food & BeverageBrown SauceHP Sauce
Food & BeverageButterLurpak
Food & BeverageCanned BeansHeinz
Food & BeverageCanned SeafoodJohn West
Food & BeverageCheddar CheeseCathedral City
Food & BeverageChocolateCadbury
Food & BeverageCoffeeNescafé
Food & BeverageCooking Oil SprayFry Light
Food & BeverageCooking Stock / BrothKnorr
Food & BeverageDairy-Free CheeseViolife
Food & BeverageEggsTesco
Food & BeverageFlourHomepride
Food & BeverageFrozen Potato ProductsMcCain
Food & BeverageGluten Free BreadWarburtons
Food & BeverageGluten Free SnacksTesco
Food & BeverageMilkCravendale / Tesco (TIE)
Food & BeveragePastaTesco
Food & BeveragePasta SauceDolmio
Food & BeveragePopcornButterkist
Food & BeverageProtein BarGrenade
Food & BeverageRiceBen's Original
Food & BeverageSausagesRichmond
Food & BeverageTeaPG Tips / Tetley / Yorkshire (TIE)
Food & BeverageVegan FoodQuorn
Health & BeautyAllergy Eye DropsOptrex
Health & BeautyAllergy ReliefPiri
Health & BeautyBack Pain ReliefDeep Heat / Voltarol (TIE)
Health & BeautyBeard OilBulldog
Health & BeautyBeard TrimmerPhilips
Health & BeautyBlood Glucose MonitorAccu-Chek
Health & BeautyBlood Pressure MonitorsBoots Pharmaceuticals / Omron (TIE)
Health & BeautyCold Sore TreatmentZovirax
Health & BeautyContact Lens SolutionBoots Pharmaceuticals / Specsavers (TIE)
Health & BeautyDenture AdhesiveFixodent
Health & BeautyDenture CleanerSteradent
Health & BeautyElectric ToothbrushOral-B
Health & BeautyEye CreamNo7
Health & BeautyEyelinerMaybelline
Health & BeautyFace CreamNivea
Health & BeautyFibre SupplementFybogel / Holland & Barrett (TIE)
Health & BeautyHair Regrowth ProductsRogaine
Health & BeautyHair RemovalVeet
Health & BeautyHair Root Touch-UpL'Oréal
Health & BeautyHeadache ReliefNurofen
Health & BeautyLaxativeDulcolax
Health & BeautyLip ColourMAC / No7 (TIE)
Health & BeautyLipstickMAC / Rimmel (TIE)
Health & BeautyMen's ShavingGillette
Health & BeautyMen's Skin CareNivea
Health & BeautyMicellar WaterGarnier
Health & BeautyMouthwashListerine
Health & BeautyNasal SprayVicks
Health & BeautyNatural CosmeticsThe Body Shop
Health & BeautyPain Relief PatchDeep Heat
Health & BeautyPregnancy TestClearBlue
Health & BeautySelf-TannerDove
Health & BeautySensitive ToothpasteSensodyne
Health & BeautyShampoo & ConditionerHead & Shoulders
Health & BeautySunscreenNivea
Health & BeautyTeeth WhiteningColgate
Health & BeautyToothbrushColgate
Health & BeautyUpset Stomach ReliefGaviscon / Rennie (TIE)
Health & BeautyYeast Infection MedicationCanesten
Home, Household & PetAir FreshenerAir Wick
Home, Household & PetAir FryerNinja
Home, Household & PetBarbecueWeber
Home, Household & PetBath & Shower CleanerCif / Flash (TIE)
Home, Household & PetBin BagsTesco
Home, Household & PetCat FoodWhiskas
Home, Household & PetCookwareT-Fal
Home, Household & PetDishwasher Detergent / TabsFinish
Home, Household & PetDog foodPedigree
Home, Household & PetDog TreatPedigree
Home, Household & PetDryer SheetsLenor
Home, Household & PetElectric FanDyson
Home, Household & PetFabric ConditionerComfort / Lenor (TIE)
Home, Household & PetFlea & Tick PreventionFrontline
Home, Household & PetFood ProcessorKenwood
Home, Household & PetFood Storage BagsTesco
Home, Household & PetHumidifierDyson
Home, Household & PetInsect RepellantJungle Formula
Home, Household & PetIn-wash Scent BoosterLenor
Home, Household & PetLaundry DetergentPersil
Home, Household & PetLaundry Scent BoosterLenor
Home, Household & PetLaundry Stain RemoverVanish
Home, Household & PetMattress (non-rolled)Silentnight
Home, Household & PetMattress in a boxEmma
Home, Household & PetMulti-Purpose Disinfecting CleanerDettol
Home, Household & PetPaper TowelsPlenty
Home, Household & PetShoe / Boot PolishKiwi
Home, Household & PetSingle Serve Coffee MakerNescafé Dolce Gusto / Tassimo (TIE)
Home, Household & PetStain RemoverVanish
Home, Household & PetStand MixerKenwood
Home, Household & PetToilet CleanerDomestos / Harpic (TIE)
Home, Household & PetToilet TissueAndrex
Home, Household & PetVacuumDyson
Home, Household & PetWasher / DryerHotpoint / Samsung (TIE)
Home, Household & PetWashing Up LiquidFairy
ServicesAlarm ServiceADT
ServicesBankLloyds
ServicesCar InsuranceLV= / AA (TIE)
ServicesCar RentalEnterprise
ServicesCashback Credit CardAmerican Express / Barclaycard (TIE)
ServicesCryptocurrency ExchangeCoinbase
ServicesDiscount SupermarketAldi
ServicesFood Delivery AppJust Eat
ServicesGrocery Click & Collect ServiceTesco
ServicesGrocery Pick-up ServiceTesco
ServicesHigh Speed InternetBT / Virgin (TIE)
ServicesHome InsuranceAviva / Direct Line (TIE)
ServicesHome Phone ServiceBT
ServicesLoyalty ProgramTesco Clubcard
ServicesMeal Kit DeliveryHelloFresh
ServicesMobile Network ProviderEE / O2 (TIE)
ServicesNo Annual Fee Credit CardBarclays
ServicesPharmacyBoots
ServicesSupermarketTesco
ServicesTax Preparation SoftwareQuickbooks
ServicesTravel Rewards Credit CardAmerican Express
ServicesTV Service ProviderSky
ServicesWeight Loss ProgramSlimming World
USAGE
Permission and authorization from Best New Product Awards Inc. are required to reference the Newsweek/BrandSpark Most Trusted Awards win or use of the claim or logo in any communication.

LICENSING
If your company is listed as a winner contact EnVeritas Group to learn more about the licensing options.

METHODOLOGY
6,900 UK qualified shoppers determined the Newsweek/BrandSpark Most Trusted Awards winners for 2022 through their top-of-mind, unaided responses for categories in which they shop. The results are ranked based on the greatest volume of mentions as the most trusted brand in the category (ties are declared if the margin of victory is within 3%).

-The awards are 100% consumer-voted by real category shoppers.

-Managed by market research professionals: BrandSpark International is a leading market research firm that conducts market research studies around the world.

-Part of a comprehensive annual survey of brand trust: BMTA voting is part of the BrandSpark Trust Study meaning that each winner has access to detailed research.