World’s Most Trustworthy Companies 2024

Trust is an essential part of any relationship—from personal relationships to ties between businesses and consumers. In fact, 95 percent of business executives said they felt that organizations have a responsibility to build trust, according to a 2024 PWC survey. But trust is on the decline across various industries, with concerns about data privacy, the use of AI and lack of marketing transparency emerging in the fast-paced global economy.

With these growing concerns, trust is more valuable than ever. That's why Newsweek and Statista are happy to share the World's Most Trustworthy Companies for 2024.

This list recognizes companies that have earned the confidence of consumers, investors and employees by producing quality products, paying employees fair wages and appointing effective leaders.

In its second year, the World's Most Trustworthy Companies recognizes 1,000 companies across 23 industries and 20 countries, covering everything from financial services and media to dining and consumer goods. Some big names include Samsung, Scholastic and Ulta.

The ranking is based on an independent survey of more than 70,000 participants and 230,000 evaluations from customers, investors and employees who responded to prompts like "I trust this company's advertising and communications claims" and "I believe this company treats its employees fairly." It also incorporates "social listening," an analysis of company mentions across social platforms.

We hope this list helps you find companies you can rely on, whether you're shopping, looking for a job, or hoping to invest.

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Rank

Company

Country

1zooplusGermany2ChewyUnited States3AmazonUnited States4Marks and Spencer United Kingdom5CostcoUnited States6Tractor SupplyUnited States7Canadian Tire CorporationCanada8Raia DrogasilBrazil9Barnes & NobleUnited States10PetsUnited Kingdom11The Home DepotUnited States12CCCPoland13Ulta BeautyUnited States14United Natural Foods (UNFI)United States15DICK'S Sporting GoodsUnited States16Fielmann GroupGermany17Woolworths Holdings LimitedSouth Africa18Academy Sports and OutdoorsUnited States191-800-Flowers.comUnited States20Farmacias BenavidesMexico21Williams SonomaUnited States22El Puerto de LiverpoolMexico23Fnac DartyFrance24DunelmUnited Kingdom25Bechtle Germany26BarkUnited States27TargetUnited States28The Reject ShopAustralia29ActionPoland30Pepco GroupUnited Kingdom31Kirkland'sUnited States32Woolworths GroupAustralia33TJX CompaniesUnited States34Best BuyUnited States35Ollie's Bargain OutletUnited States36BJ's Wholesale ClubUnited States37Havertys FurnitureUnited States38PetcoUnited States39NordstromUnited States40Yum!United States41HibbettUnited States42Big 5 Sporting GoodsUnited States43Pet ValuCanada44CurrysUnited Kingdom45Five BelowUnited States46EtsyUnited States47Murphy USAUnited States48WalmartUnited States49Palacio de HierroMexico50Sonic AutomotiveUnited States

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METHODOLOGY

The list of World's Most Trustworthy Companies recognizes companies in 23 different industries from 20 different countries. Being aware that trust can be evaluated from different angles, Newsweek and Statista developed a methodology which takes several aspects into account.

The creation of the ranking followed a 3-step process:

1. Scope: All stock listed companies headquartered in one of the target countries with a revenue of over 500 million USD were considered in the longlist of the project.

2. Extensive survey: The basis of the analysis was an independent survey from a sample of more than 70,000 participants from the target countries. The participants rated companies they knew and that were headquartered in the respective country in terms of three touchpoints of trust: Investor Trust, Customer Trust and Employee Trust. A total of 230,000 evaluations of companies were submitted.

3. Social listening: For each company that received enough evaluations, a social listening analysis was conducted. This phase of the project involved a sentiment analysis of the companies on several media segments of the internet and evaluating their mentions as either positive, neutral or negative. In total, over 995,000 mentions were gathered. Additionally, companies were scrutinized and vetted for any recent scandals or litigations that would be of significance to taint their trust image.

The score was calculated as follows: 40% x customer trust + 40% x investor trust + 20% x employee trust. The previous year's score was also taken into account with a lower weighting as trust builds over a long period of time. The 1,000 best-rated companies in three dimensions of trust were awarded. The top list is presented by industries.

DISCLAIMER

The selection of the companies and the definition of the evaluation criteria were carried out according to independent journalistic criteria of Newsweek and Statista. The evaluation was carried out by the statistics and market research company Statista. Newsweek and Statista make no claim to the completeness of the companies examined.

The ranking is comprised exclusively of companies that are eligible within the criteria described in this document. A position in the ranking is a positive recognition based on an extensive consumer survey and research at the time. Events following July 24th, 2024 were not subject of this survey and analysis. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information. The quality of companies that are not included in the ranking is not disputed.

ABOUT STATISTA

Statista is a world leader in the creation of company, brand, and product rankings, based on comprehensive market research and data analysis. With a team of over 100 expert analysts and partnerships with more than 50 media publications across all continents, Statista R creates transparency for consumers and helps companies build trust and recognition across a plethora of industries and product categories. is a global data and business intelligence platform with an extensive collection of statistics, reports and insights on more than 80,000 topics from 22,500 sources in 170 industries. Its Ranking division (Statista R) - dedicated to the creation of company, brand, and product rankings and lists - is Newsweek's longtime research and data partner. With a team of more than 100 analysts, Statista R provides comprehensive market research and data analysis, proprietary surveys, and access to thousands of consumers.

Please visit r.statista.com for further information about Statista R and our rankings.

Download the full methodology here.