'Riverdale' Season 3 Teaser Trailer Previews Polly Cooper's Bizarre Cult

Riverdale Season 2 was heavily focused on unmasking the Black Hood. Season 3, however, may have a new mystery on its hands due to a highly suspicious cult that could be the fictional town's next big threat.

Riverdale devotees last saw footage of the cult after The CW released a sneak peek clip for Season 3 at Comic-Con in July. The preview showed Betty (Lili Reinhart) catching her sister, Polly Cooper (Tiera Skovbye), and their mother, Alice Cooper (Mädchen Amick), seemingly participating in a ritual of sorts. The mother-daughter pair were holding Polly's twin babies above their heads while facing a fire.

On Wednesday, The CW unveiled a second teaser trailer for Riverdale Season 3. In it, fans likely took note of three moments that appeared to hint at Polly's cult, dubbed "The Farm." The previous shot of Polly and Alice fireside makes a cameo, but the promotional video additionally seems to feature a large idol composed of dead branches. The most troublesome moment regarding the occult's presence comes as a male character off-camera, who seemingly sounds like Jughead Jones (Cole Sprouse), yells "Help! Somebody, help!" in the background as two cult members bow down before a cult-like object in the woods.

The Farm was first previewed in Season 1. Loyal fans, however, gained further insight into the cult in Season 2. The Farm is where Polly delivered her twins, named Juniper and Dagwood, in Season 2. She additionally informed her family in Season 2 how she intended to live at The Farm with her children. The Farm happens to be the place Polly planned to vacate to with her boyfriend Jason Blossom before he was murdered.

After Hal Cooper (Lochlyn Munro) was revealed to be the Black Hood in the Season 2 finale, Polly visited with her mother after Alice ventured prison to speak with her husband following his arrest. Polly praised her mother for the way she's carried herself throughout this process, but she then suggested she had a way to help ease Alice's pain amid Hal's imprisonment.

"I think I have someone who can help you, Mom," Polly began, "A friend of mine from The Farm who healed me when I was so broken after Jason. If you're open to it, I would love to invite him to come to visit and talk to you."

In response, Alice suggested how "that sounds nice."

Showrunner Roberto Aguirre-Sacasa anticipates delving into the show's cult theme in its entirety throughout Season 3. During a Comic-Con 2018 panel moderated by Kelly Ripa in July, Aguirre-Sacasa shared how The Farm was inspired by Netflix's Wild, Wild Country and the "horrific Allison Mack cult," according to The Hollywood Reporter. Aguirre-Sacasa suggested, "it felt like that was really interesting to explore."

In addition to the cult storyline, the showrunner guaranteed they'd showcase the Riverdale High students partaking in ordinary school-aged children activities.

"One of the things we talked about in the writers' room is how important junior year is," Aguirre-Sacasa said during the Comic-Con panel. "We're going to try to infuse this season with a lot more high school stuff… We're going to be talking about SATs, internships, colleges, etc."

Riverdale Season 3 is slated to air Wednesday, October 10 at 8 p.m. ET on The CW.

'Riverdale' Season 3 Previews Cult
Lili Reinhart (L) is seen as Betty Cooper and Cole Sprouse as Jughead Jones in a 'Riverdale' Season 2 episode, titled "Chapter Twenty-One: House of the Devil," on December 6, 2017. Season 3 of the show is slated to explore a show set to infiltrate Riverdale. The CW