Royal Rickshaw Auction to Save Indian Elephants

The Prince of Wales and the Duchess of Cornwall hosted a wildlife charity auction in Lancaster House in aid of Elephant Family, a charity set up by Mark Shand, a writer, adventurer and the duchess's brother—who died after a fall in New York in April last year. Kirsty Wigglesworth/Pool/Reuters

In India, the iconic Bajaj auto rickshaws or tuk-tuks cost around Rs200,000 or $3,150, Two nights ago, 20 were sold for up to $156,000 each in brightly colored designs at a wildlife charity auction hosted in Lancaster House by Prince Charles and his wife, Camilla, the duchess of Cornwall.

There was a London taxi lookalike, a bamboo framed vehicle suitable for the jungle, one with bodywork covered with splashes of fried eggs, and a fluffy looking model called Princess Tickey-Tuk.

A total of over $1,093,000 was raised in aid of Elephant Family, a charity set up by Mark Shand in 2002, a writer and colorful adventurer—and Camilla's brother—who died after a fall in New York in April last year. His death meant that the cause of protecting wild Asian elephants lost one of its most vocal and passionate champions.

His involvement began in 1988 when he bought a scrawny beggar elephant called Tara and rode her over 600 miles across India. He then wrote a best-selling book, Travels on My Elephant.

The auction auto-rickshaws, built to the same engineering specifications as those in India with 198cc petrol engines, have been roaming the streets of London for the past month with a top speed of 35 miles per hour. They were launched by actress Goldie Hawn.

The campaign will be continued in November when 40 more ordinary auto-rickshaws will race 500 kilometers across the Indian state of Madhya Pradesh to Kipling Camp on the edge of Kanha National Park. The participants will come from the U.K. and elsewhere and each rickshaw team has pledged to raise $15,600 for the cause.

Several of the rickshaws went for between around $23,400 and $54,650, but top prices were achieved when between two and four determined bidders rivaled each other, encouraged by an enthusiastic auctioneer, Henry Wyndham, chairman of Sotheby's Europe.

They included an intriguing bunch of backgrounds. There was Sir Evelyn de Rothschild from the banking family, who was involved in farming and retail investments in India a few years ago. He paid the top price of $156,000 for the London taxi lookalike, conceived by Benjamin Shine, an artist and designer.

Vijay Mallya, whose Kingfisher airline defaulted and stopped operations in 2012, and whose massive corporate debts have lost him control of his family's market-leading liquor business and Kingfisher beer brands, bid unsuccessfully for Golden Voyager.

This stylish bronze-colored rickshaw sported the British and Indian flags. Designed by the Paintbox, custom car specialists, it went for $62,460. That was just a step too far for Mallya, who later paid a more modest $23,420 for a bright blue and red rickshaw styled by Mulberry, a luxury brand.

Other bidders included Olivia Harrison, widow of ex-Beatle George Harrison, who bought one lot for $85,880, Hilary Weston, the owner of Selfridges department store, who bought two for a total of $124,910, and Garreth Wood, entrepreneur, charity organizer and son of Sir Ian Wood, a Scottish oil-industry businessman. Wood bid for several of the vehicles and bought one for $70,260 plus a 10-foot-high model elephant. He plans to use them at restaurants and pubs he owns in Edinburgh and elsewhere.

Behind the party's flowing drinks, the trays of canapés, the presence of royalty and the flamboyant bidding, lies the plight of the wild Asian elephant—there are only 35,000, down 90 percent over the past 100 years.

These grand animals are under attack not only from poaching and accidents on railway track and from electrocution. A more serious threat is conflict with local people who attack the animals when they roam through their crops and villages.

Elephant Family, now headed by joint presidents Prince Charles and Camilla, aims to create 100 elephant corridors within the next 10 years, starting with a major one in the northeastern state of Assam. A memorandum of understanding was signed by five nongovernmental organizations to achieve what Prince Charles described as "an enormously important cause, particularly because of its human-animal dimension".

Since it was set up, the Elephant Family charity has raised over $14 million, often through art related events. In 2010, $6.25 million was raised by auctioning model elephants that were paraded around London.

Now about 55, Tara lives a gentle life in Kipling Camp, the destination of the November rickshaw race. India's first private wildlife camp, it is run by Anne Wright and her daughter Belinda, who founded the Wildlife Protection Society of India.

Elephant Family's target is to raise $1.56 million, and the $1 million-plus achieved at the auction, organized with the Quintessentially event-organizing foundation, means that it is well on the way. And, as Prince Charles put it, the campaign will help to ensure that Shand's legacy is maintained and enhanced.

John Elliott's latest book is IMPLOSION: India's Tryst With Reality (HarperCollins, India). This article first appeared at