'Peloton Wife' Actress Featured in Ad for Ryan Reynolds' Gin Company

Actor Ryan Reynolds is back in the spotlight after an ad promoting his gin company Aviation reportedly featured the actress from a hotly-debated Peloton exercise bike commercial.

On Friday, Reynolds released his ad titled, "The Gift That Doesn't Give Back," on his official YouTube channel, as a 40-second clip undoubtedly meant to provide a moment of levity following the backlash involving Peloton and the actress—now known as the "Peloton Wife"— for its original commercial, "The Gift That Gives Back."

The Deadpool star also shared the spoof in a Twitter post post that has been re-tweeted more than 31,000 times and has gotten more than 198,000 likes as of Saturday afternoon. At the time the ad was listed as the third-highest trending video on YouTube.

The Aviation Gin commercial features the "Peloton Wife" sitting with two women, presumed to be her friends. They are seen offering her gin in an effort to console her before proposing a toast to "new beginnings."

Exercise bike not included. #AviationGin pic.twitter.com/jYHW74h81l

— Ryan Reynolds (@VancityReynolds) December 7, 2019

Peloton's product promotion drew backlash, with some calling it sexist following its November 21 release. The commercial shows a man giving his wife a Peloton exercise bike for Christmas, which she then uses to embark on a year-long fitness journey to be documented on her social media accounts.

"A year ago, I didn't realize how much this would change me," she says at the end of the spot, thanking her husband for the bike.

"I think what bothers me about the [Peloton] ad is the look on that woman's face throughout the commercial, like she's apologizing for her very existence on this earth," one viewer tweeted.

I think what bothers me about the Peleton ad is the look on that woman’s face throughout the commercial, like she’s apologizing for her very existence on this earth.

— Em Carpenter, Elite Strike Force Lawyer (@wvEsquiress) December 2, 2019

Another simply called it the "worst commercial ever," while Emmy Award-winning television writer Jess Dweck offered that "the only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror."

The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror

— Jess Dweck (@TheDweck) December 2, 2019

In the face of backlash against the commercial, actor Sean Hunter, who played the role of the "Peloton Husband," has spoken out. "My image is being associated with sexism, with the patriarchy, with abuse, for example," he said in an interview with Good Morning America on Friday. "That's not who I am."

On Thursday, the actor took to his Instagram account to address the controversy surrounding the ad, writing: "Who would have thought my wife and I would be in so much controversy! Wish I kept the receipt."

Peloton has also issued a statement in response to the negative comments from viewers: "Our holiday spot was created to celebrate that fitness and wellness journey. While we're disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we've received from those who understand what we were trying to communicate."

Earlier this week, it was reported that the company saw a 15 percent dip in its stock over the backlash to its commercial.

Ryan Reynolds
Actor Ryan Reynolds spotted at the U.S. premiere of "Pokemon Detective Pikachu" on May 02, 2019 in New York City. Mark Sagliocco/FilmMagic