Samantha Bee Boycott: Advertisers Under Pressure to Ditch TBS Star Over Ivanka Trump 'Feckless' C-Word Comment

Late-night television host Samantha Bee is facing mounting criticism for calling Ivanka Trump a "feckless c--t" during Wednesday's Full Frontal show. Aside from being on the receiving end of public admonishments from the likes of press secretary Sarah Huckabee Sanders and talk show host Megyn Kelly, her sponsors are now under pressure as hordes of social media users call on advertisers to sever ties with the TBS hit.

The social media campaigns directed at Häagen-Dazs, Discover and other brands have so far netted one result: On Thursday afternoon, used-car website Auto Trader released a statement saying it was dropping its paid advertising on Bee's program.

"Thank you to those who reached out regarding our sponsorship of Full Frontal," the statement reads. "The comments expressed by Samantha Bee were offensive and unacceptable and do not reflect the views of our company. As a result, we have suspended our sponsorship of Full Frontal with Samantha Bee."

The fracas started when Bee lambasted President Donald Trump about reports of more than 1,500 missing migrant children allegedly lost by Customs and Border Protection. The host went on to accuse Ivanka Trump, who serves as an adviser to the president and has positioned herself as a leading voice of feminism in the administration, of inaction. She referenced a photo of Ivanka Trump's family, which the first daughter shared on her Instagram account earlier this week.

"You know, Ivanka, that's a beautiful photo of you and your child, but let me just say, one mother to another, do something about your dad's immigration practices you feckless c--t," Bee said. "He listens to you. Put on something tight and low cut and tell your father to f---ing stop it. Tell him it was an Obama thing and see how it goes, OK."

Bee and TBS released separate apologies on Thursday afternoon.

"I would like to sincerely apologize to Ivanka Trump and to my viewers for using an expletive on my show to describe her last night," she said. "It was inappropriate and inexcusable. I crossed a line, and I deeply regret it."

TBS said Bee took the "right action" and said the network was partially responsible.

"Samantha Bee has taken the right action in apologizing for the vile and inappropriate language she used about Ivanka Trump last night," the network said in a statement. "Those words should not have been aired. It was our mistake too, and we regret it."

The apology—which came several hours after the backlash first began—seemingly did little to placate Bee's critics, many of whom alluded to a double standard following the cancellation of Trump supporter Roseanne Barr's hit show over a racist tweet. On Twitter, Bee became a top trend and people began tweeting at company accounts in droves, including Taco Bell and Geico.

"Samantha Bee has taken the right action in apologizing for the vile and inappropriate language she used about Ivanka Trump last night," the network said in a statement. "Those words should not have been aired. It was our mistake too, and we regret it."

During a press conference on Thursday, press secretary Sarah Huckabee Sanders pressured TBS and parent company Time Warner, condemning the network for allowing the language to air.

"The collective silence by the left and its media allies is appalling," Sanders said. "Her disgusting comments and show are not fit for broadcast, and executives at Time Warner and TBS must demonstrate that such explicit profanity about female members of this administration will not be condoned on its network."

During TBS's Upfronts earlier this month, Bee thanked advertisers for sticking with the show despite its controversial content.

"We appreciate that we are a challenging show for brands. But I assure you that we always have someone watching out for us to keep us on the straight and narrow," she said, according to Deadline. "Sorry, I meant 'to keep us out of jail.'"

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Host Samantha Bee speaks onstage during her Not the White House Correspondents’ Dinner at DAR Constitution Hall, in Washington, D.C., on April 29. Bee recently revealed that there’s something she is afraid of: Looking at her Twitter mentions. And it’s because of Trump. Dimitrios Kambouris/Getty Images for TBS

This is a developing story and will be updated as more information becomes available.