FROM THE bleachers it may look like pure glory. But from the athlete's perspective, qualifying for the Olympic Games resembles nothing so much as a prison drug raid. ""It's tremendously embarrassing,'' says U.S. national-team oarsman Ty Bennion. ""You've just given the performance of your life.
MAJOR-LEAGUE MARKETING mavens are working overtime these days. With opening day a week away, and last summer's strike still fresh in fans' minds, ballparks--especially Chicago's Comiskey--are churning out promotional gimmicks faster than you can say "I'd rather be at a Bulls game." To promote the White Sox, whose attendance was down 25 percent last year, the team has conjured up "wacky weeknight" theme nights.
TONYA HARDING SEEMED TO BE getting most everything she wanted out of life without even having to skate for it. If she wanted fame, she had more than most ordinary Olympic champions could hope for, including a permanent escort of photographers to record her wild barefoot dash to the curb to rescue her pickup from a tow truck.
SAIGON HASN'T SEEN SUCH AN UProar since it fell to the Communists Sin 1975. Now it was the capitalists' turn. PepsiCo's invasion began early last week, when the company flew in enough bottles and concentrate to produce 1,500 cases of cola; its local partner, International Beverages Co., supplied the plant, trucks and salespeople.