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Is Inflation Really Dead?

I have a theory that inflation is not quite as dead as it seems, and now is as good a time as any to explain it. Just last week, the Federal Reserve declined to increase short-term interest rates - the standard weapon against rising inflation - because inflation doesn't, in fact, seem to be rising.

Hype Springs Eternal

THE BOOK BUSINESS IS always cranking up the buzz machine for some would-be blockbuster, but this spring is special, even by publishing's normally surreal standards.

Sand Blasters

SPECIAL K TO THE launch pad," the announcer chimes, as perennial champion Karch Kiraly steps to the service line. Decked out in his trademark hot-pink hat, jazzy swim trunks and a to-die-for tan, Kiraly leaps and hammers a winner.

Fido Says: Walk Me Out To The Ball Game

MAJOR-LEAGUE MARKETING mavens are working overtime these days. With opening day a week away, and last summer's strike still fresh in fans' minds, ballparks--especially Chicago's Comiskey--are churning out promotional gimmicks faster than you can say "I'd rather be at a Bulls game." To promote the White Sox, whose attendance was down 25 percent last year, the team has conjured up "wacky weeknight" theme nights.

Let The Backlash Begin!

If only they hadn't done the diet Coke ads. Then maybe we could have forgiven "Friends" for the hundreds of fawning magazine covers, for Jennifer Aniston's ubiquitously cloned haircut, the inescapable theme song, even that Jean-Claude Van Damme cameo.

Come Together

Waiting for the Beatles has been an international pastime for 25 years, making it the longest-held breath in pop history. In an exclusive report, McCartney, Harrison and Starr talk about life, death and their reunion.

The Selling Of 'Philadelphia'

IN THE SOON-TO-BE-RELEASED movie "Philadelphia," actor Tom Hanks plays a lawyer fired from his firm because he has AIDS. Hanks persuades costar Denzel Washington, a homophobic lawyer, to represent him in court against the law firm.

Coming To A Toy Store Near You

And now a word about dinosaur lip balm. The "Jurassic Park" merchandising campaign has had all the subtlety of an ice age: more than 1,000 products fly the film's flag, and executives at Universal Pictures are predicting that retail sales will top the $1 billion generated worldwide by that now prehistoric hit "Batman." McDonald's brings us "dino size" fries.

Highbrow Goes Lowbrow

Suzanne Sykes thought she knew all about television shopping shows-tacky goods for people with too much time on their hands. After all, "who else would buy those food dehydrators and that unbelievably strange gemstone jewelry?" asks Sykes, a 36-year-old health-care professional from New York City.

The Selling Of The President

"The Civil War" didn't just score with viewers and critics. It was a marketing phenomenon as well, spinning off such ancillary products as a best-selling book, recording and videotapes.

Do Boycotts Work?

It's been a rough month for Time Warner Inc. The trouble started in May when Dallas Police Officer Glenn White complained about the Warner Bros.-distributed rap song "Cop Killer." White's rage over the scatology-laden release by the rapper actor Ice-T soon spread to law-enforcement organizations nationwide.

Eat, Drink And Be Wary

Who eats butter and cheese all day and never gets fat? Who gobbles foie gras like peanut butter and dies at 102 with arteries as clear as crystal? Who drinks wine at lunch and dinner--wouldn't dream of saying no-and is happier and healthier than just about any American save Jack LaLanne?

Eat, Drink And Be Wary

Who eats butter and cheese all day and never gets fat? Who gobbles foie gras like peanut butter and dies at 102 with arteries as clear as crystal? Who drinks wine at lunch and dinner--wouldn't dream of saying no-and is happier and healthier than just about any American save Jack LaLanne?

I'd Toddle A Mile For A Camel

Suppose you're a cigarette-company executive, charged with persuading consumers to use a product that has a tendency to kill them. Common sense suggests that adolescents, with their propensity for risk taking, would make easier targets than adults.

Wanted: A Miracle On 34Th St,

R.H. Macy & Co. chairman Edward Finkelstein was one of the special guests at the premiere of a movie last week. Entitled "All I Want for Christmas," the film stars a 7-year-old girl with a seemingly unfulfillable Christmas wish, and the Macy's department-store Santa Claus who is able to grant it.

The Blockbuster Game

Looking for exciting action, expensive stunts and daredevil risks this summer movie season? Skip the local multiplex. Why not go behind the gates of Paramount Pictures, where a compelling drama is unfolding inside the studio's executive suites.

Tracymania

It's that guy in the yellow overcoat again. Have the feeling you've seen him somewhere before? Like, maybe, everywhere you turn? And now here he is on the cover of NEWSWEEK.

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