J-Lo and Shakira's Streaming Numbers Spike After Super Bowl Halftime Show
After their Super Bowl Halftime performance, both Jennifer Lopez and Shakira saw massive spikes in their streaming numbers.
Shakira's music increased by 230 percent, and J-Lo's music increased by 335 percent on Spotify compared to the week prior, according to a Spotify spokesperson.
Other musicians who performed at the big game also increased their streaming numbers. National anthem singer Demi Lovato's streams increased on Spotify by 31 percent. Halftime show guests J. Balvin and Bad Bunny also saw small spikes in their streams on Spotify by 16 percent and 24 percent respectively.
Unsurprisingly, the hits sang during the halftime show saw the biggest increases. Shakira's "Empire" was a standout from the event, in terms of Spotify streams. It saw a whopping 2,135 percent increase from the week before, dwarfing the increased streams from the other singles. Despite not meeting the same number of streams as "Empire," the other songs Shakira performed still saw massive spikes. "She Wolf" increased by over 905 percent. "Whenever, Wherever," jumped more than 705 percent, and her 2005 hit "Hips Don't Lie" increased by 430 percent.
Lopez saw similar increases on Spotify Her 2005 single "Get Right" had the largest leap by over 735 percent. "Waiting for Tonight" increased by 685 percent. "Let's Get Loud" and "Jenny from the Block" both jumped by over 500 percent each.
Besides steaming, the two artists saw a massive increase in sales for their catalogs. In total, their sales increased by 893 percent on Super Bowl Sunday, according to Billboard. On February 2, Shakira sold 13,000 downloads, over a 900 percent increase from just over 1,000 downloads sold on February 1. Lopez sold 8,000 downloads, an 800 percent increase from just under 1,000 downloads on February 1.
Similarly, the highest-selling songs were those performed on Sunday. Shakira's "Whenever, Wherever" topped download sales with 4,000 copies sold. Lopez's 2011 hit "On The Floor" was her highest seller with 2,000 downloads sold.
The jumps in streams help make up for the fact that neither performer was paid for their performance. According to Forbes, Lopez and Shakira are only paid union scale and production costs.
An increase in streaming and song sales has been a frequent occurrence in recent years. Previous Super Bowl halftime acts Justin Timberlake and Lady Gaga saw similar spikes in streams and album sales after their performances. Timberlake's Spotify streams increased by 214 percent after his 2018 performance. Gaga's Joanne hit no. 2 on the Billboard charts, after her performance in 2017.
On YouTube, the video of the halftime performance has over 65 million views as of Tuesday at 10:30 a.m. ET.
