Snapchat Ad Asking 'Would You Rather Slap Rihanna or Punch Chris Brown' Sparks Outrage

Snapchat Ad Asking 'Would You Rather Slap Rihanna or Punch Chris Brown' Sparks Outrage
Chris Brown (L) and Rihanna attend the 55th Annual GRAMMY Awards at STAPLES Center on February 10, 2013 in Los Angeles, California. Snapchat ad released over the weekend sparks outrage after asking "would you rather slap Rihanna or punch Chris Brown," according to a report on March 12, 2018. Christopher Polk/Getty Images

On Monday, Snapchat apologized for an ad that asked users if they would rather "slap Rihanna or punch Chris Brown." The social media app was alerted to the ad, which references Brown's highly publicized 2009 assault of Rihanna, after users flooded Twitter with screenshots of the "game."

Users blasted the social media app for letting such an irresponsible ad slip through the company's review process. Even Chelsea Clinton fired shots, writing on Twitter it was "awful that any company would approve this."

Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.

— Chelsea Clinton (@ChelseaClinton) March 12, 2018

Wow @Snapchat has lost their god damn mind who ever over there at that app company need to be fired. For putting this ad up talking about would u rather Slap @rihanna or punch @chrisbrown like the president over there @Snapchat need to reliquary this person who put this out pic.twitter.com/iusBs2waqs

— ♒️Sheree’Jenell Moore (@B2KFanGurl) March 13, 2018

In a statement to Mashable on Monday, a Snapchat spokesperson explained that the ad had been removed: "The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed it last weekend, once we became aware. We are sorry that this happened."

According to Snapchat's terms and conditions, advertisers and users are prohibited from posting any content "depicting excessive violence, including the harming of animals" along with ads that are "shocking, sensational, or disrespectful" or "demeans, degrades, or shows hate toward a particular race, gender, culture, country, belief, or toward any member of a protected class."

Back in February 2009, Rihanna and Brown—a couple at the time—got into an argument that evolved into a physical altercation after leaving Clive Davis' annual Grammys party. Rihanna suffered visible facial injuries, including a busted lip, from the assault.

I want to know why this Rihanna/Chris Brown Snapchat ad was even designed or intended for - let alone approved?

Who commissioned it? Why did the link to each lead to? WTactualF!? https://t.co/bnnt8i2HDl

— jarrett hill (@JarrettHill) March 13, 2018

Brown was charged with felony assault and making criminal threats. Initially, he pleaded not guilty to one count of assault and one count of making criminal threats. But on June 22, 2009, the Heartbreak on a Full Moon singer accepted a plea deal of five years of probation, community service and domestic violence counseling.