Snoop Dogg Launches Website Dedicated to Marijuana Culture

American rapper and actor Snoop Dogg announced plans to launch a website touted as an "encyclopedia" of marijuana at a TechCrunch Disrupt event in San Francisco on Monday.

The lifestyle media site—titled Merry Jane—will be an information hub for those interested in the drug. It will contain both video and editorial content, and will produce several web series, each focusing on different aspects of pot as it relates to lifestyle. These range from a cooking show to "Deflowered," a show that focuses on people talking about the first time they smoked weed. It will also feature exclusive interviews from celebrities supporters of the site.

Speaking on stage at the conference with media entrepreneur and site collaborator, Ted Chung, Snoop said the venture will provide users with "all they need to know" about pot, and be the encyclopedia of the cannabis world.

"We are providing the industry with something that is void right now," Snoop said.

"After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further by creating a destination where people could find fresh content," he added. "Merry Jane is a game-changing platform for pop culture. It's a new frontier y'all."

Chung said he hopes partners such as Snoop Dogg can allow the site to "take cannabis to the next level."

The website, which will launch in early October, currently invites 420 users a day into the data site—420 being a coded reference to smoking cannabis and cannabis culture. It's backers and partners include actor Seth Rogen and venture capital firm Casa Verde Capital.

Snoop joked he might change his name to Snoop Tech, having previously decided to go by the moniker Snoop Lion. He has also invested in a medical marijuana delivery startup called Eaze, which delivers medical marijuana to patients.

Snoop has long been associated with marijuana, performing songs such as "Smoke Weed Everyday" and "Young, Wild & Free" with singers Wiz Khalifa and Bruno Mars.

Snoop Dogg Launches Website Dedicated to Marijuana Culture | Business