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By Matt Audilet
Contributing Sports Writer
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Bill Belichick has developed a strong reputation over the course of his all-time great coaching career.
But as the 74-year-old program leader now enters his second season as the head coach of North Carolina, Tar Heels wide receiver Jordan Shipp made sure to push back against that portrayal.
“Coach Belichick is not what the media makes him seem like he is,” Shipp said at the ACC Football Kickoff event on Friday, via On3 Sports. “Of course he’s a simple guy. He eats, breathes, sleeps football, of course. But even in some of the meetings he cracks a joke here and there. He can light up a room, even though certain people make it seem like he’s the big, mean guy. Of course when he means business there’s a time and place for everything, of course.”
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Shipp says Belichick's all-business reputation is more than meets the eye behind closed doors.
“He’s a great guy. He’s a guy that I can walk into his office at anytime and just talk to him,” Shipp said. “It doesn’t have to be about football. I can just sit and just talk to him about life, whatever I’ve got going on. A lot of people doesn’t see that side of him. That side doesn’t get portrayed to the media. But everybody that’s played for him, we know the real thing about coach.”
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Belichick's first season with the Tar Heels ended with a disappointing 4-8 record. This coming season, the eight-time Super Bowl champion hopes to get the program back on track.
North Carolina will kickoff its 2026 schedule with a matchup against the TCU Horned Frogs on Aug. 29.
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