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By Cole Sullivan
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The Seattle Seahawks defeated the New England Patriots 29‑13 in Super Bowl LX over the weekend in San Francisco, with Grammy-winning R&B and hip-hop artist Bad Bunny performing the halftime show.
While final viewership numbers for the game and Bad Bunny’s performance are still pending, Apple Music — which hosted the pre‑Super Bowl press conference for the 31-year-old artist — released the conference’s viewership numbers, and they’re historic.
Within 48 hours, the interview became the most-watched press conference in Super Bowl history, drawing 68 million viewers and surpassing records set by some of the biggest artists to ever perform at the event.
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Fans reacted to the news with mixed opinions:
"He just keeps winning," one fan said.
Another added, "The most is not always the best."
"It was pure vibes, hard not to enjoy," someone else wrote.
"63 million views across social clips and livestreams is a masterclass in modern digital engagement," another fan commented.
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When Bad Bunny was chosen to perform the Super Bowl halftime show, joining an exclusive and prestigious list of performers, Oliver Schusser, Apple’s Vice President of Music, Sports, and Beats, expressed his excitement back in September — and the show appears to have lived up to all the hype.
"At Apple Music, we've had the privilege of working closely with Bad Bunny over the years and watching his meteoric rise into one of the most influential artists of our time has been truly incredible," Schusser said. "His music has not only broken records but has elevated Latin music to the center of pop culture, and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide. We know this show will be unforgettable."
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