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By Alex Harrington
Sports Contributing Writer
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The Ferrari F1 team has added another data-led partner to its 2026 portfolio with the team confirming a multi-year agreement with the wearable technology company WHOOP, valued at $3.6 billion as of this year.
Announced today, WHOOP will be the Official Health and Fitness Wearable Partner of the Italian outfit. Drivers Lewis Hamilton and Charles Leclerc will both wear the wrist-mounted product, as well as the trackside personnel of the team so their physical health can be measured in real time.
Ferrari is keen to stress that this partnership is about "human optimization", with the devices being worn 24/7 to track sleep, training, strain, stress and recovery. This will be important for team members as they begin yet another demanding 24-race season. In fact, that's where the idea behind this partnership came from.
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Data collected from the device will be ingested into Ferrari's existing feeds, allowing the squad to produce more efficient medical support. WHOOP's Performance Science group will also be involved with this, with the objective of attempting to mitigate any potential issues stemming from the high-stress environment of such a demanding season.
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"This partnership goes far beyond a logo on the car," Dr. Kristen Holmes, Global Head of Human Performance at WHOOP, said. "By embedding WHOOP across the team, we’re able to deliver continuous, real-world insights into recovery, sleep, strain, and resilience; giving Scuderia Ferrari HP's drivers and entire organization the essential data to adapt faster, manage fatigue, and maintain their wellbeing under extreme conditions."
By using the data collected, Ferrari believes it can adapt training and workload throughout the season.
WHOOP logos will appear on the SF-26, race suits and team apparel, with the first public look scheduled for when Ferrari’s 2026 car breaks cover on January 23.
“The partnership with WHOOP allows us to extend our data-driven approach beyond the car, to aspects more related to the human factor,” said Ferrari chief racing revenue officer Lorenzo Giorgetti. “This collaboration represents a further step in our commitment to innovation and continuous improvement, with the objective of creating the best possible conditions for the team, on and off the track.”
WHOOP founder and CEO Will Ahmed added: “WHOOP and Scuderia Ferrari HP share the same obsession: performance at the edge. Scuderia Ferrari HP has spent generations turning data and precision into speed. We’ve done the same for the human system.”
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