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By Alex Harrington
Sports Contributing Writer
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The International Hot Rod Association has announced big changes, delighting long-time fans. Central to this revival is the re-introduction of the classic globe-themed logo and the original Ironman trophy.
Aimed at recapturing the spirit of its strong history, the IHRA is channeling nostalgic sentiments to re-establish its prominence within the motorsport community. This initiative is backed by a social media campaign, utilizing the hashtag #IHRAReturntoGlory.
IHRA President Kenny Nowling highlighted the overwhelming demand for this change.
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"Everywhere I go, the people I see have a love for the original IHRA and what it was all about," he said via Drag Illustrated.
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The IHRA was established in 1970 by Larry Carrier, with its inaugural national events taking place the following year. It swiftly became a legendary organization in the world of drag racing, fostering a competitive racing culture and spearheading incredible events. The decision to revert to the original logo and trophy celebrates this legacy. Andy Carrier, son of founder Larry Carrier, is enthusiastic about its return.
"That's wonderful. I've been watching a lot of the old IHRA races on YouTube, and the nostalgia makes you proud."
The IHRA's decision to rebrand is not merely a matter of aesthetics; it reflects a return to foundational values and traditions at a time when these elements resonate strongly with both veteran fans and newer audiences.
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"I remember walking into the IHRA offices as a kid, and that logo always stood out. It was so pretty with the red, white and blue," Andy Carrier reminisced. "When Bill Bader Sr. was still alive, they did a tribute to dad, and they gave us plaques with the old logo on it. That was very special to the family."
Under the leadership of Kenny Nowling, the IHRA is charting a course to reclaim its historical status in drag racing. Andy Carrier has voiced his confidence in Nowling's leadership.
"When I read that Kenny had taken over, I thought that was awesome. I think Kenny has the will and know-how to bring the IHRA back to where it was." Integral to this vision is the preservation of the Ironman trophy, which has become an enduring symbol of IHRA success.
"The Ironman represents IHRA racing and always has."
As part of these efforts, the IHRA also announced the schedule for its upcoming events, including the IHRA Summit SuperSeries World Finals, set to take place at the Holly Springs Motorsports Park from October 23-25, 2025. On top of this, a realignment of IHRA divisions is slated for the 2025 season to heighten competitive fairness. This change includes a detailed schedule for the Summit Team Finals across multiple locations and dates: The Division 1 Team Finals at Darlington Dragway from October 2-5, and the Division 2 Team Finals at Rocket City Dragway from October 9-12.
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