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By Andrew Ravens
Contributing Sports Writer
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Braun Strowman has announced a new business venture outside of the professional wrestling industry. The former WWE star, whose real name is Adam Scherr, was released by the company in May 2025, 10 months ago.
He is now moving into the television production business with a brand new project. The Hollywood Reporter has reported that Scherr has officially partnered with Magilla Entertainment and his producing partner Nick Antonicelli. Together, they are launching their own production company called Meat Castle Media.
Scherr and Antonicelli will work directly with Magilla's chief development officer, Kevin Duncan. Duncan previously helped develop Scherr's Everything on the Menu television series. That specific program has aired on the USA Network to a positive reception. The new production company plans to create unscripted television series and podcasts.
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They will also hold celebrity interviews across different media platforms. The first official series from Meat Castle Media will be titled Hands On. This show will star Scherr as he tries his hand at a unique craft in each episode. There is also a plan to run a competition television show based entirely around miniature model making.
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"Nick and I couldn't be more excited to re-team with Kevin, and work with the amazing folks at Magilla, to build a real force in the TV industry that puts talent, groundbreaking ideas and meaningful partnerships at the forefront. Magilla’s track record is second to none and we look forward to working with them to build a great slate of programming," Scherr said.
Scherr has been a free agent in the professional wrestling industry since his departure from WWE. He did not rule out an eventual return to the ring when asked about his future last August. He noted at the time that he was fully focused on his other outside projects.
He first signed a developmental contract with WWE back in 2013. He began his second run in the company in 2022, exactly one year after his first release. During his time in the ring, he operated as both a babyface and a heel depending on the creative storyline. He became a highly recognizable figure to WWE fans around the world.
He ended his WWE career as a one-time Universal Champion and a one-time Intercontinental Champion. He also captured the Raw Tag Team Championship twice during his tenure. Furthermore, he won the Money in the Bank ladder match once to secure a guaranteed world championship opportunity. He holds the record for the most eliminations in a single Royal Rumble match and the Greatest Royal Rumble match in Saudi Arabia.
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