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By Alice Gibbs
Senior Reporter
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Starbucks is rolling out a new seasonal menu update, with fresh beverages and snacks to enjoy at the coffee giant.
Global chief brand officer Tressie Lieberman said the new menu is all about innovation. “We know how to get people talking with our strong track record of culture-shaping innovation,” she said. “From seasonal lattes to Protein Cold Foam, we have consistently created platforms that redefine the industry. Innovation isn’t optional. It’s oxygen for our brand.”
What Are the New Starbucks Menu Items?
Starbucks’ spring menu will introduce new ways to customize chai, brand‑new toasted coconut beverages and returning "fan favorite" lavender options.
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Starbucks is expanding its range into new flavors including ube, coconut, pistachio, lavender and sugar‑free caramel, many of which will become year‑round options.
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Ube (pronounced oo-beh) is a purple yam from the Philippines, known for its vibrant violet color and sweet, nutty, vanilla‑like flavor.
A dedicated matcha menu begins rolling out next week, followed by a new premium chai recipe this spring that allows customers to adjust sweetness and spice. Customizable Energy Refreshers are also planned, with options ranging from decaf to extra‑boost versions.
Seasonal beverages and treats launching in March include:
- Toasted Coconut Cream Cold Brew
- Toasted Coconut Latte
- Iced Ube Coconut Macchiato
- Iced Lavender Cream Chai, plus returning lavender favorites
- The new Frog Cake Pop
When Do New Starbucks Items Launch?
Starbucks’ spring menu officially arrives March 3, with certain elements—including the matcha menu—appearing slightly earlier. Limited‑time drinks such as the Iced Ube Coconut Macchiato will debut alongside returning seasonal items, while ingredients like toasted coconut syrup and sugar‑free caramel join the permanent rotation.
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How Is Starbucks Changing Its Rewards Program?
As new menu items are due to drop, Starbucks is also overhauling its loyalty program in March this year. The new system introduced a tiered structure including Green, Gold and Reserve, changing how members earn and redeem Stars. The update affects all 35.5 million active U.S. members and is designed to create clearer progression, faster Star earning and more flexible ways to use points.
According to the company, the changes are meant to offer “more meaningful value” and added personalization, while encouraging regular visits. Starbucks announced the redesign during its 2026 Investor Day, where it outlined broader long‑term growth goals.
Under the new system, members earn Stars at different rates depending on their tier: 1 Star per $1 for Green, 1.2 Stars per $1 for Gold and 1.7 Stars per $1 for Reserve. All new members automatically start at Green. Gold status requires 500 Stars in 12 months, while Reserve requires 2,500 Stars in 12 months.
Star expiration rules are also changing. Green members’ Stars remain valid for six months, with the option to extend them by one month through monthly activity. Gold and Reserve members’ Stars don’t expire, as long as their tier is maintained.
Additional updates include a new monthly perk, Free Mod Mondays, offering one free customization up to $2, plus double Stars for using a personal cup in‑store.
Reload bonuses—10 Stars for $30 and 25 Stars for $50—are also being added. Eligible members will continue to link their Starbucks Rewards accounts with Delta SkyMiles and Marriott Bonvoy for extra benefits
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