Super Bowl's Top 20 Effective Ads, from Betty White to Budweiser (PHOTOS)

Superbowl Ads

Many Super Bowl enthusiasts watch the game on TV to see the best of football, the half-time show—and the advertising. The Daily Beast lists the most effective Super Bowl ads, from Betty White's Snickers turn to Budweiser's multiple entries.

Year: 2007*
Likability score: 8.28
Share-price change: +.7%
Major media mentions: +33%
Kellogg grade: A

*Median. Stock prices unavailable for Budweiser for the Super Bowl period this year.

Year: 2005
Likability score: 7.27
Share-price change: +5%
Major media mentions: +49%
Kellogg grade: B

*Median. Stock prices unavailable for Budweiser for the Super Bowl period this year.

Year: 2010
Likability score: 6.79
Share-price change: +3.3%
Major media mentions: +142%
Kellogg grade: B

Year: 2008
Likability score: 8.73
Share-price change: -1%
Major media mentions: +165%
Kellogg grade: A

Year: 2011
Likability score: 7.54
Share-price change: +1%
Major media mentions: +400%
Kellogg grade: B

Year: 2008
Likability score: 7.39
Share-price change: +.4%
Major media mentions: +317%
Kellogg grade: A

Year: 2010
Likability score: 7
Share-price change: +3.3%
Major media mentions: +142%
Kellogg grade: B

Year: 2010
Likability score: 7.12
Share-price change: +3.3%
Major media mentions: +142%
Kellogg grade: B

Year: 2007
Likability score: 7.57
Share-price change: +.7%*
Major media mentions: +218%
Kellogg grade: A

*Mars, Inc. is a private company. The number here is the median share-price change for public companies that ran Super Bowl ads this year.

Year: 2006
Likability score: 7.65
Share-price change: +.8%
Major media mentions: +138%
Kellogg grade: A

Year: 2009
Likability score: 6.62
Share-price change: +11.2%
Major media mentions: +77%
Kellogg grade: A

Year: 2006
Likability score: 7.81
Share-price change: +.8%
Major media mentions: +138%
Kellogg grade: A

Year: 2007
Likability score: 8.29
Share-price change: +.7%*
Major media mentions: +128%
Kellogg grade: A

*Median.

Year: 2007
Likability score: 8.56
Share-price change: +.7%*
Major media mentions: +128%
Kellogg grade: A

*Median.

Year: 2009
Likability score: 7.79
Share-price change: +1.9%
Major media mentions: +102%
Kellogg grade: A

Year: 2006
Likability score: 8.18
Share-price change: +.8%
Major media mentions: +138%
Kellogg grade
: A

Year: 2008
Likability score: 7.6
Share-price change: +2.6%
Major media mentions: +867%
Kellogg grade: B

Year: 2009
Likability score: 8.46
Share-price change: +1.9%
Major media mentions: +102%
Kellogg grade: A

Year: 2010
Likability score: 8.27
Share-price change: +3.3%
Major media mentions: +142%
Kellogg grade: B

Year: 2010
Likability score: 8.68
Share-price change: +2.5%*
Major media mentions
: +100%
Kellogg grade: A

*Median.