Taco Bell Subscription—Everything You Need to Know About New 'Taco Pass'

Taco Bell has launched a new food subscription service that allows customers to enjoy a taco every day for a month using a "Taco Lover's Pass."

The new service is being tested out across select locations in Tucson, Arizona and is available for a limited time.

Taco Bell has been ramping up its loyalty rewards programs in recent months. The latest initiative follows a year of new digital innovations and in-restaurant experiences for its patrons.

In a statement in late July, the company reported its mobile app sales increased by 90 percent following the launch of the Taco Bell rewards program in July 2020.

The company also said five times more customers signed up for the rewards program in July than in the first month of its launch last year.

As part of its efforts to bag more loyal customers, the company recently gave away free tacos for a year to 100 lucky winners in a competition that was open through August 18.

How Does the Taco Bell Subscription Work?

Customers can enjoy one taco a day from a selection of tacos for 30 consecutive days using the "Taco Lover's Pass." The pass can be purchased using the Taco Bell app and can only be used via the app.

To get their taco, users can add the pass from the online exclusives section of the menu in the app to their cart before checkout.

Which Tacos Are Available With the Pass?

Customers can choose from seven different tacos, including the standard crunchy or soft tacos as well as the supreme tacos and the Doritos Locos tacos.

A Taco Bell dish in California.
An image of a Taco Bell dish seen at the Taco Bell International Menu Tasting event at Taco Bell headquarters in Irvine, California in December 2019. Rachel Murray/Getty Images for Taco Bell

How Much Does the Taco Bell Subscription Cost?

Prices for the "Taco Lover's Pass" range between $5 and $10, depending on the user's location, the company said.

When Is the Taco Bell Subscription Available?

The "Taco Lover's Pass" is available now until November 24 at 17 locations in Tucson. It is offered from the following locations:

  • 9410 E. Golf Links Road, Tucson, AZ, 85730
  • 495 E. Wetmore Road, Tucson, AZ, 85705
  • 1620 W Valencia Road, Tucson, AZ, 85746
  • 1818 E. Speedway Boulevard, Tucson, AZ, 85719
  • 3930 East 22nd Street, Tucson, AZ, 85711
  • 2150 W. River Road, Tucson, AZ, 85741
  • 6616 E Grant Road, Tucson, AZ, 85715
  • 10815 N Oracle Road, Oro Valley, AZ, 85737
  • 1111 S Wilmot Road, Tucson, AZ, 85711
  • 7915 N Oracle Road, Tucson, AZ, 85704
  • 7140 N. Thornydale Road, Tucson, AZ, 85741
  • 4951 S Campbell Avenue, Tucson, AZ, 85706
  • 8578 East Broadway Boulevard, Tucson, AZ, 85710
  • 3455 E Grant Road, Tucson, AZ, 85716
  • 1720 W. Speedway Boulevard, Tucson, AZ, 85745
  • 10265 E. Old Vail Road, Tucson, AZ, 85747
  • 1210 W. Irvington Road, Tucson, AZ, 85714
A Taco Bell restaurant in Maryland.
Signage at a Taco Bell restaurant seen in New Carrollton, Maryland in December 2014. Saul Loeb/AFP via Getty Images