Taco Bell superfans received great news on Friday, when the Mexican fast-food eatery announced plans to open a resort hotel in Palm Springs. The hotel, called The Bell: A Taco Bell Hotel and Resort, will follow a strict Taco Bell theme that will allow any fast-food fan to dive deep into their once-impossible taco daydreams.
The resort will open its doors in August. The "tacoasis" will only be open for a limited time. That's right, the Taco Bell resort is coming, but it's not here to stay. Those who want an unforgettable stay at the hotel must be prepared to book a room quickly.
So what exactly can fans of the Taco Bell brand expect out of their one-of-a-kind vacation? Marisa Thalberg, Taco Bell's chief global brand officer, explained the vibe The Bell will host. "The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect," she said in the brand's press release on Friday. "Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy."
The Bell will host a variety of entertainment options, all with a "Taco Bell twist." From poolside drinks inspired by the chain—yes, there will be hot-sauce rafts in the pool—to Taco Bell–inspired nail art and hair designs, there will be no shortage of entertainment for guests.
Children will not be allowed at the Taco Bell resort. The exclusive stay is open only to hotel patrons over the age of 18.
The first day to book a room at The Bell is August 9. Reservations for the experience will open in June; anyone who's curious can sign up for the reservations newsletter here.
Taco Bell has long experimented with its brand expansions, among them a unique fashion collaboration with clothing retailer Forever 21, and has even started hosting weddings at its Cantina location in Las Vegas, a Taco Bell extension that offers more food options as well as alcohol. Taco Bell Cantinas are located across America.
