By Hannah Preston
Newsweek IC
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Get ready to be whacked in the face with nostalgia because a new and improved '90s toy is back on the market. Tamagotchi lovers rejoice, Bandai America announced the launch of Tamagotchi On last month.
Unlike the original Tamagotchi, Tamagotchi On has the ability to connect players and has a colored display.
"The new experiences and social connections raises the fun-factor and provides users with endless hours of entertainment," Tara Badie, Bandai America's Marketing Director, said in a statement. "We wanted to keep aspects of the original Tamagotchi gameplay but make it more relevant for today's users by adding a colored-digital screen, new ways to connect and millions of different characters."
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"With over 82M units sold globally and over 22 years in the market, Tamagotchi is a brand that is truly known across generations," Badie added. "We couldn't be more excited to see new users' reactions as they experience the magic of caring for their digital pet."
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Tamagotchi On features:
- Millions of different Tamagotchi characters are avaliable with your My Tama. Characters can look like a combination of their mom and dad, allowing for a personalized character of your own.
- Colored-digital screens.
- You decide what your character does: eat at home or the restaurant, shop in different Lands, go to the washroom, bathe, make friends, travel to different Lands, play games, take care of a TamaPet, amongst others.
- Interact with other Tamagotchi On devices to visit friends, give gifts, travel together and even marry to build your family tree.
- Connect your device to an interactive app on mobile devices to see more unique characters, play a game, meet new Tamagotchi characters to marry and earn 'Gotchi' points and other surprises to bring back to your device.
- Daycare drop-off feature allows users to leave their My Tama in good hands while they take some time off (and go to school).
- Comes in two styles, Fairies and Magic, each come with their own unique characters and Land.
- MSRP: Each device is sold individually with a suggested retail price of $59.99.
- Age grade: 6-12 years old (if you're 12+, there's no judgment).
Tamagotchi On will be available for purchase through Amazon, Target, GameStop, Urban Outfitters, Barnes&Noble, Books-A-Million and EB Games on July 27.
For more information, click here.
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