Target to Compete Directly With Amazon Prime Day With Its Own July 'Deal Days'

Target is set to go head-to-head with Amazon and its Prime Day deals this summer by offering customers their own 48 hours of discounts at the same time.

The retail giant is looking to cash in on the holiday sales season by launching its Target Deal Days on Monday, July 15 and Tuesday, July 16, offering price cuts on thousands of items online.

The announcement arrived after Amazon said that its own annual shopping spree for Prime members will this year take place over two days, also on July 15 and 16.

However, in a bid to attract as many customers as possible, Target said no membership will be required for those looking to take advantage of the Deal Days.

"Last year's One-Day Sale was one of our biggest days of the year for online sales," Mark Tritton, executive vice president and chief merchandising officer at Target, said in a statement.

"This year, we're giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day."

The company added that those with a Target REDcard will also get an additional 5 percent off their purchases.

Earlier this week, Amazon announced that its Prime Day sales will go on for a full 48 hours for the first time.

Jeff Wilke, Amazon CEO Worldwide Consumer, said: "Our vision is that Prime Day should be the absolute best time to be a member—when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen. Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16."

Amazon Prime Day has proven to be enormously successful for the online retailer, reportedly resulting in more than $4 billion worth of sales in last year's 36-hour period. The success of 2018's sale day occurred despite the site crashing due to a surge of people attempting to access it during in the first hour of sales alone.

Not to be outdone, eBay also announced that on July 15—the first day of Target and Amazon's discounts—the online marketplace and bidding site will be hosting its own "crash sale."

The crash sale, which will offer 50 percent discount on thousands of items and price cuts on top brands including Apple and Samsung, is one of several sale days eBay will be offering for three weeks starting on July 1.

"eBay is primed to deliver exactly what shoppers want during this year's crash sale," said Jay Hanson, eBay's vice president and COO, Americas. "July has become a massive shopping season, and our summer sales include blockbuster deals that will not disappoint."

The logo of Target Corporation "TGT" is seen on one of its branch at middle Manhattan on May 21, 2018 in New York, Eduardo Munoz Alvarez/VIEWpress/Corbis/Getty