Texas Gun Store Slammed Over 'Up to 50%' Back to School Firearms Sale: 'A Real Poor Choice of Words'

A gun store and shooting range in Texas has been criticized for its "back to school" sale offering a huge discount on all firearms.

The Boyert Shooting Center promoted its sale with a sign outside its store in Katy reading "Back to school sale August 13 through 18. Up to 50 percent off firearms."

Local resident Michelle Simons said she was shocked by the promotion, describing it as "jarring."

"It seems so obtuse...as a marketing strategy was it intentional? They want to get attention from a sign like that? Or did they really not even think about what they were doing," Simons told KTRK.

"In the current climate and in the current culture where we've got school shootings just constantly, mass shootings just constantly, it seems like a real poor choice of words," Simons added. "What does back to school have anything to do with getting guns?"

The store also promotes the week-long sale on its Facebook page, including nearly $1,000 off what it referred to as a "beast of a rifle"—a semi-automatic .50 caliber gun.

The Boyert Shooting Center defended the sign, claiming it is a way to show appreciation for local teachers and educators.

"We have friends and family who are teachers and our way of reaching out and saying thank you is by offering a summer long promotion of discounted training courses, firearms and accessories," a spokesperson told KTRK.

"A lot of Texans are not aware, but it is now legal to conceal carry in some colleges, and for teachers in certain school districts to conceal carry as well. We are wrapping up the program that we have been running since the beginning of June, with a huge sale to benefit everyone."

The Boyert Shooting Center also made news last year after another store, Dick's Sporting Goods announced it would no longer be selling assault-style rifles in the wake of the Parkland school shooting, which left 17 people dead.

On March 2, 2018, the Boyert Shooting Center changed the sign of its marquee outside its store in Katy to poke fun at the decision, reading: "We're not all Dicks. We still sell AR's."

Program director Travis Clark with Boyert Shooting Center claimed the sign was received positively.

"It was meant to have people react to it and hopefully most understand that we are referring to the company and not an individual. We have had a lot of people come in and tell us they love the sign," Clark told Chron.com

Boyert Shooting Center
(File photo) Rifles are for sale at a gun shop in Merrimack, New Hampshire, on November 5, 2016. A gun store in Texas has been criticized for promoting a "back to school" gun sale on its marquee. DOMINICK REUTER / AFP/Getty
Texas Gun Store Slammed Over 'Up to 50%' Back to School Firearms Sale: 'A Real Poor Choice of Words' | U.S.