'Tide Pods' Trends as Glenlivet Unveils Edible Whisky Capsules Following Dangerous Eating Challenge

A whisky company has sparked confusion online after they announced "a first of its kind" alcoholic drink served in an edible capsule similar to a laundry pod.

The Glenlivet, one of the biggest whisky companies in the world, has unveiled its "Capsule Collection" to coincide with London Cocktail Week in which you drink 23ml of whisky by swallowing a biodegradable capsule made from seaweed.

"Enjoy them by simply popping them in your mouth for an instant burst of flavor—no need for a glass, ice or cocktail stirrer!," the company wrote on Instagram while sharing a video detailing the invention.

Following the announcement, thousands of people on social media couldn't help but compare the capsules to Tide Pods and the online challenge which spread last year.

"I saw Tide Pods trending and feared someone had poisoned themselves," wrote Twitter user @ImThatDoug. "Turns out it's because someone has invented alcoholic Tide Pods now... so it was worse than I thought."

"An entire generation were told not to eat tide pods and you just set them all back," added @praxxxxis.

We just got the world off of Tide pods and here y'all come messing up their pod sobriety 😒 https://t.co/fFHwcj3eEn

— Simple Truth (@Muzyk_Lover) October 5, 2019

Like tide pods, but not *as* deadly. https://t.co/Nj50JHvVaP

— Jim (@blogginglily) October 5, 2019

It’s all fun and games until you mix these up with your Tide pods and end up with whiskey-soaked clothes and a stomach pump https://t.co/MAz8L0YvvG

— Parker Molloy (@ParkerMolloy) October 5, 2019

Using the new Whiskey Tide Pods in the laundry will have you smelling like the dad from Shameless all day.

— .:RiotGrl:. (@RiotGrlErin) October 5, 2019

*logs on to twitter and sees that tide pods are trending. Visible concern. Clicks.* Apparently, some genius made ALCOHOLIC TIDE PODS after we just convinced a whole army of people it's NOT OKAY to eat tide pods.

I'm going to bed.

— MAIYA ; ☾ (@maiyawoof) October 5, 2019

you know gen z is getting older when they’re selling alcoholic tide pods https://t.co/rJ0RBMRDYu

— giabuchi lastrassi (@jaboukie) October 5, 2019

The 'Tide Pod Challenge' was a social media campaign in which people filmed themselves biting into the laundry product. The meme, which also had people posting fake recipes online using Tide Pods, became so widespread that YouTube announced it would be pulling all videos of the challenge from their site for violating their rules which prohibits videos that encourage "dangerous activities that have an inherent risk of physical harm."

The whisky product has been launched to coincide wtih London Cocktail Week. Glenlivet

In January 2018, the American Association of Poison Control Centers (AAPCC) issued a statement expressing "continued concern" over the improper use of laundry detergent packets by teenagers.

"During the first two weeks of 2018, poison control centers handled 39 cases of teens intentionally exposed to a liquid laundry packet," the statement added. "In just the past week, we've seen another 47 cases, for a total of 86 between January 1 and January 21, 2018. We cannot stress enough how dangerous this is to the health of individuals-it can lead to seizure, pulmonary edema, respiratory arrest, coma, and even death."

Announcing the new whisky product, Miriam Eceolaza, director of The Glenlivet, said: "As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed," reports Food and Wine.

"The Glenlivet Capsule Collection does exactly that, and we're excited to see how people react when they try our glassless cocktails. Our founder, George Smith, always went against the grain, bucking tradition and doing things differently."