Advertising

By meeting Gen Z where they are, brands and institutions can help them drive meaningful social change.

In a newspaper ad published Sunday, seven media industry executives alleged that Barra's refusal to engage in business meetings was an example of systemic racism.

The Big Lie was stoked by conservative online sites, radio hosts and television personalities.

It was important to add interviews with each of our models on the Prim 'N Poppin' site because this project is about them. We wanted them to share their own voices alongside these images.

Around 100 million people will tune in to watch the Super Bowl—and brands are willing to pay millions to reach viewers.

While the digital transformation may be a savior for marketing and advertising efforts online and on social media in 2021, the decline of more traditional forms of advertising may only quicken

The Google-owned video giant said Giuliani's account was removed from the revenue-raising program after multiple violations of its guidelines on spreading election misinformation.

Don't expect to see commercials centered on Budweiser, Pepsi or Coca-Cola, either.

The three beverage giants will not be forking out millions for a 30-second advertising spot at the Super Bowl as they normally do.

The two Democratic challengers are so far outspending the Republican incumbents in Georgia.

In less than one month, the amount of money spent on advertising for Georgia's Senate runoff elections already exceeded 14 times the entire amount spent during the successful campaign of U.K. Prime Minister Boris Johnson's Conservative Party in 2019.

The anti-Trump super PAC said some Republicans were "waiting in the wings to dismantle" American democracy after Trump's election loss.

Accused Kenosha shooter Kyle Rittenhouse posted a $2 million bond on Friday with the assistance of MyPillow CEO Mike Lindell.

The West Wing actor said election day presented an opportunity to get "the train back on its tracks" as he urged people to vote.

A new analysis find that President Donald Trump and Democratic presidential nominee Joe Biden will spend a combined total of between $2.75 billion and $2.8 billion by November 3, but Biden's campaign will double the amount Trump will spend on television advertising.

As the president tweets from the White House after testing positive for COVID-19, a wave of political ads show his opponent with unflattering facial expressions and edited skin colors.

An surge of new paid political ads on Facebook attacking Trump's opponent sparked to life on Wednesday after the president clashed with the Democratic candidate during a debate in Ohio.

The Trump campaign has confirmed that it had applied a filter to the picture of Biden in a Facebook ad launched on September 3, 2020, but declined to say why.

The social network announced in a business blog post that it was making changes to its "multicultural affinity" segments, used by advertisers to tailor messaging.

More than 100 former McCain staffers signed a statement backing the Democratic nominee's bid for the White House.

Mark Zuckerberg's net worth exceeded $100 billion just days after an ad boycott targeting Facebook ended.

Zuckerberg's net worth reportedly increased by more than $83 billion since the coronavirus was declared a pandemic, one study suggested.

The Democratic presidential candidate's team has continued to openly criticize the social media network this month while simultaneously paying it thousands of dollars to run ads.

The DOJ approved a merger to allow Liberty Media to increase its stake in iHeartMedia up to 50 percent.

"They all say they are tech companies. I've always held the view they are publishers and they must act like publishers and be responsible for their content," Sir Martin Sorrell said.

NextGen America, a group designed to encourage younger people to vote for candidates with progressive political platforms, expects the ads to begin running on Thursday,

"We are making changes—not for financial reasons or advertiser pressure, but because it is the right thing to do," the Facebook chief operating officer said.

"Mark Zuckerberg, you aren't breaking things, you are breaking people," the Stop Hate for Profit campaign leaders said in a joint statement after meeting with Facebook executives on Tuesday.

One of the boycott organizers said she was "deeply disappointed" that Facebook "still refuses to hold itself accountable."

"Mark Zuckerberg spends his time lecturing us on freedom of expression. It's such an arrogant thing for a billionaire to tell Black activists about freedom of expression," said Rashad Robinson.