Wonder Bread will make its Macy's parade debut with a whimsical float, the Wondership, ejecting around 900 floating "slices."
Nicki Clyne told Newsweek her thoughts on DOS, the practice of branding and Keith Raniere's imprisonment.
The exes' joint statement following their former nanny's allegations was a "smart" move, brand strategist Christine Perkett tells Newsweek.
In an interview with Newsweek, the reality star opened up about another "Housewives" franchise celeb who's embroiled in legal issues.
The Emmy-nominated actress gave 'Newsweek' a hint of what's to come for her character and also teased details about the new Addams Family spin-off, 'Wednesday.'
Maserati is reforming its brand, strengthening its lineup and changing the way it treats its dealers.
Snoop Dogg has launched a new cereal line called Snoop Loopz, here is where you can buy it and everything you need to know about it.
Moves by Kia, BMW and Volkswagen have earned the scorn of critics while other automakers earn praise.
There are several factors at play that companies should consider prior to commenting on any political or societal issue.
A newsletter is essential not just as a doorway for your customers into your brand, but as a portal through which you can both find out more about each other.
You have to up your game if you want to convince shoppers to give you their business.
Harry Styles could be the latest celebrity to launch a beauty brand after registering his new company, Pleased As Holdings, earlier this year.
Your brand isn't an inanimate object that built itself.
During a segment on ESPN's "Monday Night Countdown," McFarland advised players to put their teams first, but people on Twitter are upset that he singled out African-American players when making the remarks.
Patagonia clothes now have tags that say, "Vote the A******s Out" ahead of the November election. People can also find resources on the outdoor brand's website.
Aunt Jemima announces that it will rebrand, and Uncle Ben's says it recognizes that the brand's visual identity should evolve.
Lauren Salzman claimed Rosa Laura Junco was the only woman in Keith Raniere's all-female inner circle the NXIVM founder didn't have sex with.
People also find the words 'diet' and 'sugar-free' unappealing.
Pogba is commercially savvy, releasing an emoji in January.
From cellophane to Betamax, the magic soon fades as competitors chip away at market share.