"Not honoring Indigenous peoples on this day just continues to erase ... the fact that we were the first inhabitants of this country," said activist Les Begay.
Columbus Day always comes with a sale or two, and some big beauty and fashion brands have certainly upped their game for the festivities.
Several states and cities have joined the movement to celebrate Indigenous Peoples' Day either instead of or in addition to Columbus Day.
Many federal workers enjoy time off on the annual holiday. But do mail services still run on Columbus Day?
The annual holiday commemorates the arrival of Christopher Columbus' fleet of three ships on San Salvador Island.
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In addition, on Friday Biden also issued the first-ever presidential proclamation of Indigenous Peoples' Day.
Boston is the latest city of more than 130 municipalities to make the change.
The New Jersey district made the move instead of choosing between Columbus Day holiday and Indigenous People's Day.
"Last week, Biden, he attacked Christopher Columbus by refusing to recognize Columbus Day, and he wants to change the name of Columbus Day to Indigenous Peoples Day.... Not as long as I'm president," Donald Trump said.
Demonstrators targeted statues they saw as symbolizing the parts of American history most closely associated with racism and white supremacy.
Statue commemorating explorer doused with red paint as Italian Heritage Day celebrations took place nearby.
In the more than 80 years since Columbus Day became an official holiday, it has drawn criticism. Some cities and states are opting to celebrate National Indigenous Peoples' Day instead.
While men and women largely agreed, when it was broken down by political affiliation, students had very different opinions.
"How is Columbus Day a holiday but Election Day not?" Ocasio-Cortez tweeted.
Advocates argued that Columbus celebrations whitewashed the explorer's true legacy.
The New York Stock Exchange will be open but most banks won't be.
There were a few "blah blah blahs" thrown in for good measure.
New York City Mayor Bill de Blasio greeted with boos and hecklers at the Columbus Day parade Monday.