Advertisers are shelling out big bucks for a slot during the big game.
The Hallmark Channel sparked outrage on social media after it dropped ads promoting wedding planning website Zola that featured same-sex couples.
Monica Ruiz, who played the woman in the exercise bike commercial, issued a statement explaining about how she felt about the attention it has received.
The Aviation Gin commercial features the controversial "Peloton Wife" sitting with two women, who are seen offering her gin in an effort to console her before proposing a toast to "new beginnings."
"@MagnumIceCream your advert comparing the potential to be killed if you're gay to the guilty pleasure of eating a Magnum is disgusting, racist and homophobic. Please withdraw it immediately."
The country music superstar in a mustache and the trademark white suit has created quite a stir.
Is the $5 million price tag on this year's Super Bowl ads actually worth it? Let's find out.
A 30-second spot on Super Bowl LI costs a company $5 million just for air time.
The 30-second TV spot is increasingly anachronistic in a fragmented media age of streaming video, ad blockers and DVR viewing.
Animals dominated this year's Super Bowl commercials. Some were better than others.
A new Indiegogo campaign attempts to finance his last film. Here are the pre-crowdfunding ways Welles tried to do it himself.