Influencers

In a personal essay for The Cut, Natalie Beach, a former friend of Calloway, says she did much of the work on Calloway's Instagram without the credit.

CVT Soft Serve just shared their 'influencer' policy: Asking for free ice cream in exchange for a mention means paying double

It may not be a bad change, after all.

"We're quickly working to understand what happened," an Instagram spokesperson told Newsweek.

"Why does everyone act so tough on the internet," Ian Jeffrey tweeted on Sunday.

The video earned millions of views last week and at least one very prominent detractor.

Unilever, home to brands including Lynx and Dove, will no longer work with social media stars who buy their followers.

The Trump-supporting sisters claim the social network is censoring their content.