The ad campaign was launched after an 82-year-old Holocaust survivor sued Israel's national airline for gender discrimination.
The president's daughter and son-in-law got a rabbinical pass to travel on Shabbat.
In Orthodox Judaism, only husbands can give gets, the document that formally dissolves a marriage under Jewish law. While most do, those who refuse wield enormous power over their wives.
In the world of Orthodox Judaism, men hold all of the power when it comes to terminating marriages. Gital Dodelson, 25, knows this all too well.