Many have been lauding Mallard for normalizing babysitting duties.
Giving fathers paid leave after their children are born is a crucial part of the battle for women's equality.
Fathers becoming more aware of the work and costs of child care could have reduced their desire to have more children, researchers suggest.
"When companies offer 'unlimited' vacation or sick leave, employees actually take less time off."
Replaceable workers almost never get paid family leave, they get a few paid sick days, and barely any vacation time.
The company's new policy exceeds the paid leave packages that most corporations offer.