"You thought her story was over, now the biggest NCIS secret of all will be revealed."
Is the $5 million price tag on this year's Super Bowl ads actually worth it? Let's find out.
A 30-second spot on Super Bowl LI costs a company $5 million just for air time.
The 30-second TV spot is increasingly anachronistic in a fragmented media age of streaming video, ad blockers and DVR viewing.