BMW and Polestar will debut new commercials featuring electric vehicles during Super Bowl LVI.
Many companies release their commercials ahead of the big game. A 30-second commercial spot during the 2021 Super Bowl cost $5.5 million, so every second counts.
"You thought her story was over, now the biggest NCIS secret of all will be revealed."
Is the $5 million price tag on this year's Super Bowl ads actually worth it? Let's find out.
The 30-second TV spot is increasingly anachronistic in a fragmented media age of streaming video, ad blockers and DVR viewing.