IBM's Watson is used for customer service as well as to cull match highlights.
The tennis star thinks Maria Sharapova "might be perceived by the public as nicer."
The Swiss maestro, appearing in his 11th Wimbledon final, was challenged early on but once he broke a nervous Cilic in the fifth game of the opening set the match became a no-contest.
Age and experience have been key this year in SW19.
The American beat hometown favorite Andy Murray in a Wimbledon quarterfinal on Wednesday.
Research shows top players grunted at a higher pitch in matches they lost.
McEnroe has already been in trouble for comments he made this summer.
The big four have dominated the men's singles game at SW19.
The tennis star was involved in a car crash that killed a man in early June.
British players are given priority even if they are not particularly good.
The U.S. Tennis Association has to decide if it will give the disgraced tennis star wild card entry.
Djokovic faces Dominic Thiem in the quarterfinal at Roland Garros.
The 24-time Grand Slam winner also said she would boycott Qantas because of the airline's support of gay marriage.
The Tunisian underdog beat world No.6 Dominika Cibulkova in Roland Garros on Thursday.
Court refused to fly on Qantas due to its support of same-sex marriage.
"If I hadn't been live on air, I would have punched him," Eurosport reporter Maly Thomas said.
Tennis' only clay major is finally attempting to modernize.
The Canadian is a fierce critic of Sharapova, saying the Russian should not have been welcomed back to tennis after her doping ban.
The Canadian had called her Russian opponent a 'cheat.'
Sharapova beat Roberta Vinci upon her return from her doping ban on Wednesday.
Responding to comments Nastase made about Williams' unborn child, the tennis player quoted Maya Angelou.
'Nasty' Nastase is already under investigation for joking about the skin color of Serena Williams' unborn baby.
Williams won her 23rd Grand Slam singles title at the Australian Open in January, when she was already close to two months pregnant.