Tim cook

The hotly-anticipated press conference, which will take social media by storm during its roughly two-hour duration, will begin at 10 a.m. Pacific Time.

Apple has revealed the future of its subscription and services business, with the help of some celebrities.

"Lying about it even though he was on video," Conway tweeted of Trump.

"We appreciate it very much Tim Apple," Trump said as Cook nodded along, sending social media into a frenzy.

A software update fixing the bug is expected to be released this week.

"Chargegate" is causing consternation among Apple users.

Two iPhone XRs cost the same as a top model iPhone XS Max.

Apple CEO Tim Cook said he fears today's music is losing its "humanity" and spiritual element as algorithms take over for human curators in services such as Spotify.

Facing a class action lawsuit and mounting customer complaints, Apple acknowledged issues with its "butterfly" keyboards.

"When every moment counts, these tools will help first responders reach our customers when they most need assistance."

He also revealed how Steve Jobs persuaded him to join Apple.

The Apple CEO responded to fears that taxes imposed on China could have a knock-on effect on U.S. tech companies.

Apple CEO Tim Cook's commencement speech at Duke University Sunday offered graduates a "think different" strategy that touted the women of the "me too" movement as well as the Parkland, Florida shooting survivors.

Trump's guest list not only excluded elected Democrats and members of the media, but also popular entertainers.

Cook point-blank said his company doesn't "sell" its customers. Instead, it sells products to its customers.

Would you use an iPhone/iPad hybrid? Apple may be counting on it.

Suddenly, $999 for the iPhone X doesn't seem so bad.

Speculation is rising Apple will release three new models in 2018.

New report claims Apple plans to halve production of the iPhone X over the next three months.

Analysts say the iPhone X may be the first iPhone to be discontinued within a year of going on sale.

Apple is set to announce the location of a new headquarters later this year.

U.S. Senator John Thune asked Apple CEO Tim Cook for answers about why old iPhones are deliberately slowed down.

Analysts predict sales will be weak in the first quarter of 2018.

Experts tell Newsweek Apple's augmented reality headset points to a post-smartphone future.

Face ID, Apple's new facial recognition capability, is going to be…interesting.

The iPhone X, part of Apple's new product unveiling, is priced at $1,000.

Apple announced new phones. Here's how to get them.

Get ready for the big reveals.

Cook addressed the aftermath of the deadly far right "Unite the Right" rally, condemning "hate and bigotry in our country."

From the arrival of Siri to that disastrous U2 album release.