News Article

Trump Media Launches ‘Non-Woke’ Investment Portfolios

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Kate Plummer
By

Senior US News Reporter

Trump Media and Technology Group (TMTG) has partnered with two other companies to create investment portfolios that they say will support "non-woke" companies.

Why It Matters

Since it went public in March 2024, there has been public interest in TMTG, the parent company of Truth Social, the president's social media platform, and its activities.

The president owns 57.3 percent of the company, according to The Associated Press. There are roughly 600,000 investors in Trump Media, according to Reuters.

It has previously expanded its remits. In January, it announced a plan to expand into financial services and approved up to $250 million to be invested into investment vehicles via a fintech product called Truth.Fi.

In March, the company announced a strategic partnership with crypto exchange Crypto.com to launch exchange-traded funds (ETFs) tied to cryptocurrencies.

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What To Know

TMTG has created a strategic partnership with asset management firm Yorkville America Equities, and investment group Index Technologies Group (ITG) and launched a suite of Truth Social-branded Separately Managed Accounts (SMAs).

SMAs are investment portfolios owned by an individual investor and managed by a professional investment manager. The portfolios are made up of securities that can be customized to suit an investor's preferences.

In a press release, TMTG said the SMA strategies it was unveiling were called "faith & values," "liberty & security," "energy independence" and "made in America." It did not expand on which particular companies it would be investing in.

What People Are Saying

TMTG CEO and Chairman Devin Nunes, in a press release: "We're excited to advance our financial services strategy in conjunction with our new partnership. We're moving forward with a series of America First investment products that meet investors' demand to support a wide range of outstanding, non-woke, and innovative companies across key sectors of the U.S. economy."

Troy Rillo, CEO of Yorkville America Equities: "Yorkville America Equities, TMTG, and ITG bring together deep expertise in asset management, media, and technology to deliver a distinctive investment offering that meets the evolving demands of today's investors. These investment strategies are designed to provide exclusive access to American innovation, aligning capital with companies that reflect the values and future of this country."

Jon DuPrau, managing partner at ITG: "At a time when the foundations of American prosperity are shifting, it's critical that our investment strategies reflect the values that define us. Made in America is more than just a theme—it's a declaration of support for businesses essential to our economy, national security and enduring freedoms. These strategies empower investors to align their portfolios with patriotic and ethical convictions."

What Happens Next

It remains to be seen whether the partnerships have an impact on the stock's volatility. It closed at a high of $66.22 on its second day of trading before falling to a close of $22.84 on April 16, 2024. On April 16, 2025, it opened at $19.96.

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