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By Shane Croucher
Senior Editor
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The Trump Organization has unveiled a gold Trump phone, backed by "Trump Mobile," a new wireless network provider with an "America first" mission.
The organization says the phone will be made in America, which echoes the political message of President Donald Trump, whose sons run the family business while he is in the White House.
"Trump Mobile is going to change the game, we're building on the movement to put America first, and we will deliver the highest levels of quality and service," said Donald Trump Jr, EVP of The Trump Organization and Trump's eldest son, in a statement.
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"Our company is based right here in the United States because we know it's what our customers want and deserve."
Newsweek has reached out to the Trump Org via email for comment.
Trump's America First Focus
During the campaign and since taking office for his second term, Trump has pushed the "America first" message, telling companies to invest in the U.S. and make their products here to avoid his administration's tariffs on imports.
Trump sees this as both an economic and national security necessity, seeking to repatriate key supply chains home from global rivals and hostile nations, and to rebuild an American manufacturing base that can provide high-paying jobs.
Trump criticized Apple last month because it planned to make most of its U.S. iPhones in India, and threatened to slap a 25 percent tariff on the devices unless the tech giant starts building the product in its home country.
But opponents say Trump's goals are unrealistic in a globalized world, that America cannot produce everything it needs, and that import tariffs are taxes that will ultimately be paid by domestic consumers.
Trump is not directly involved in running his businesses while he is in office. But the similarities between his political messaging and the marketing from his family's businesses raise ethical questions.
"The limit to Trump family profiteering does not exist," posted the X account for Citizens for Responsibility and Ethics in Washington (CREW), a nonprofit watchdog, in response to the Trump Mobile news.
What Trump Mobile, T1 Phone Will Offer
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In a release, the Trump Org said it will "offer 5G service through all three major cellular carriers" and will have "The 47 Plan" for $47.45 per month.
Trump Mobile will also release a new "T1" phone priced at $499, available in September 2025—and made in the U.S., although the release does not say where.
According to Trump Mobile, the Trump Mobile's 47 Plan will offer unlimited talk, text, and data through 5G. It will also offer unlimited voice and text to Mexico and Canada, a mobile hotspot function, and free international calling to 100 destinations.
Customers will also receive 24/7 roadside assistance through Drive America as well as telehealth services.
The T1 Phone 8002 comes in a gold color. It has a 6.8-inch screen, a 50 megapixel main camera, and comes with a fingerprint sensor and AI face unlock.
The device also has 12GB RAM, 256GB of internal storage capacity, which is expandable through a memory card slot, has a USB Type-C port, a 3.5mm headphone jack port, and uses the Android 15 operating system.
Trump Family Deals
The announcement of the new mobile phone and service follows several real estate deals for towers and resorts in the Middle East, including a golf development in Qatar announced in April.
A $1.5 billion partnership to build golf courses, hotels, and real estate projects in Vietnam was approved last month, but the deal was in the works before Trump was elected.
This article includes reporting by The Associated Press.
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