Trump Runs Campaign Ad Showing 'Morning After' Election Victory: 'Still Your President'

The campaign for President Donald Trump's re-election is running an advertisement that suggests he is "still" in office. It depicts screaming liberals and Trump's smiling face on a rising sun in an ad that exploits a Facebook political ad loophole.

The Trump campaign has prepared a victory ad featuring the 19th-century classical music composer Edvard Grieg's "Morning" song, also known as "Morgenstimmung," to illustrate the "day after" the upcoming election. "It's morning in America and," the ad begins, showing flowers blooming before edited audio declares, "Donald J. is STILL president of the United States." The 15-second video is currently "inactive" in order to satisfy Facebook's rule that it won't accept new ads between October 27 and November 3.

Although Facebook announced it will remove all political ads right after polls close on Election Day, the campaign clip can be reposted should Trump win next Tuesday. Facebook ad policies say it does not allow any political promotions that feature "premature claims of election victory."

The ad, which was switched over to "inactive" on Monday before Facebook's submission cutoff, can be reposted any time after the election despite the company's plans to cease all political ads immediately after polls close. The company announced that move last week as a means of reducing confusion to voters, particularly over concerns Trump may refuse to leave the White House should he lose against Joe Biden.

But any ad which was submitted publicly before the October 27 cutoff date—as the "still president" ad was—can be reposted without penalty.

Facebook said it will cut off ads when polls close on November 3 as part of "preventive steps to protect the integrity of the upcoming United States 2020 elections." Other social media giants, including YouTube, have said they will add "results may not be final" disclaimers on videos as a means of eliminating paid-for political content which seeks to nullify disputed election results.

However, YouTube, which is owned by Google under Alphabet, does not have a disclaimer plan to directly address false or premature claims of victory in the hours and says after election night.

The animated video clip features the caption, "President Trump is STILL your President," and it superimposes the face of Trump onto the sun amid flitting birds and gentle music. Several blooming flowers feature the face of Jessica Starr, who became famous through internet memes and gifs after she screamed out in agony during Trump's January 20, 2017, inauguration.

Trump has spent about $6 million on Facebook ads, compared with the $8.5 million spent by the Biden campaign during this 2020 election cycle. But partnered election PACs have spent more than $106 million since 2018 in ads touting the Trump administration.

Newsweek reached out to the Trump re-election campaign and Facebook for reaction Tuesday afternoon. Facebook declined to comment.

trump campaign ad still president
The campaign for President Donald Trump's re-election is running an advertisement that suggests he is "still" in office. It depicts screaming liberals and Trump's smiling face on the rising sun in an ad that exploits a Facebook political ad loophole. Screenshot: Facebook Ad Library