Can't get enough of Donald Trump? Soon you may be able to wear him. Never one to miss a marketing opportunity, the Donald hopes to further cash in on the success of his reality show, "The Apprentice," by lending his name to a line of high-end men's clothing, NEWSWEEK has learned. The plan is to start selling the "Trump Signature Collection" of business suits, sport coats and slacks, as well as shirts, ties and possibly golfing duds sometime this fall in major department stores. The clothes will bear Trump's family crest. "This will be high-end men's wear," Trump tells NEWSWEEK. "We already have tremendous interest."

Perhaps the biggest surprise is that Trump isn't taking all the credit for the idea, pitched to him by Sheldon Brody, chairman of Marcraft Clothes, a manufacturer for various labels. Brody met Trump through a friend, private investigator and New York power broker Richard (Bo) Dietl. Brody says he's long been a fan of Trump's taste in clothes, but adds that the idea for a Trump line really hit him when he watched "a thousand or more young people line up to audition for 'The Apprentice' in a suit and tie." Brody adds, "I think the Donald Trump brand will relate to the up-and-coming business people between 19 and 35." It's a group that generally doesn't dress up much, but Brody thinks Trump can change that. "The young people respect him," Brody says. Let's just hope they don't want that high-end hairstyle, too.