Twitter Explodes After Popeyes Announces 'Bring Your Own Bun (BYOB)' Policy to Fight Chicken Sandwich Shortage

Popeyes has come up with a unique solution for those upset by shortages of its popular chicken sandwiches by telling customers to bring their own bun. But some consumers are not impressed.

The fast-food chain made headlines in mid-August after launching a chicken sandwich and sparking a "chicken sandwich war" with Chick-fil-A on Twitter. Fast-food competitor Wendy's also jumped into the mix. However, Popeyes' tough talk ended two weeks later when the company announced it had run out of sandwiches more than a month ahead of schedule.

"We have seen an extraordinary demand for the new Popeyes Chicken Sandwich following our nationwide launch on August 12," the company wrote in a statement on August 27. "The demand for the chicken sandwich in the first few weeks following launch far exceeded our very optimistic expectations. In fact, Popeyes aggressively forecasted demand through the end of September and has already sold through that inventory."

Now, the Louisiana-style restaurant is asking customers interested in trying the product to bring buns to its locations and build their own chicken sandwiches.

Since the announcement of the new "bring your own bun" policy on Thursday, consumers across the country took to social media to express their disapproval.

The feud between the restaurant chains began when Popeyes used Twitter to promote its new product, including a list of ingredients in the sandwich. Chick-fil-A soon posted a similar tweet listing the components of its own chicken sandwich—while appearing to take aim at Popeyes' more lengthy list of ingredients.

"Bun + Chicken + Pickles = all [heart emoji] for the original," Chick-Fil-A tweeted. Popeyes shared the post and replied, "Y'all good?"

Wendy's soon came after both restaurants, tweeting "Y'all out here fighting about which of these fools has the second-best chicken sandwich." Once again, frequenters of the fast-food establishments used Twitter to settle the debate.

"Y'ALL...The Popeyes Chicken Sandwich is NOT JUST HYPE! It's looking real quiet for Chick fil A right now," one user tweeted.

Earlier in September, a man allegedly pulled a gun on employees of a Popeyes in Houston because it was no longer carrying the chicken sandwiches.

After Popeyes' chicken sandwich shortage, a Tennessee man filed suit against the chain for "deceptive business practices" and "false advertising." Craig Barr of Chattanooga, who is representing himself in that case, seeks $5,000 in damages.

"I can't get happy. I have this sandwich on my mind," Barr told the Chattanooga Times Free Press. "I can't think straight. It just consumes you."

Popeyes
A Popeyes restaurant is seen on February 21, 2017 in Miami, Florida. Popeyes announced a new "bring your own bun policy" after the chain sold out of chicken sandwiches. Joe Raedle/Getty
Twitter Explodes After Popeyes Announces 'Bring Your Own Bun (BYOB)' Policy to Fight Chicken Sandwich Shortage | Culture