Twitter Mocks Cadbury Chocolate Bar Intended To Promote Diversity

Cadbury's new chocolate bar designed to promote diversity is being ridiculed on Twitter. The item, called the "Unity Bar," was released in celebration of Indian Independence Day earlier this month.

*looks directly at camera* https://t.co/7cFstUnVih

— Saeed Jones (@theferocity) August 29, 2019

Featuring four different types of chocolate — dark, blended, milk and white chocolate — Cadbury said the aim was to champion the unity of "people of different castes, creed, languages, regions and religions."

But the bar has divided opinion, with many mocking the company for trying to "resolve racism" with chocolate, while some others have lauded Cadbury using their products to try and promote anti-racism.

not even the onion https://t.co/RKiZzyFdU4

— Mollie Goodfellow (@hansmollman) August 29, 2019

congratulations to cadbury for solving racism https://t.co/ndPsolKTKI

— Tejal Rao (@tejalrao) August 29, 2019

The company tweeted on August 15, "This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap. #CadburyUnityBar #IndependenceDay." While Indian Independence Day was a few weeks ago, the Twitter backlash of the product did not pick up until Thursday.

David Mack tweeted on Thursday: "*wipes hands off* and that's the end of racism.

*wipes hands off* and that's the end of racism https://t.co/FyeHRktuGH

— David Mack (@davidmackau) August 29, 2019

Jonny Sun noted the irony that all bar was separated by color:

cadburys entire advertising department after reading this tweet pic.twitter.com/yFI88iCwa8

— jonny sun wrote a new book! (@jonnysun) August 29, 2019

"I have a dream that my children will not be judged by the color of their chocolate, but by the content of their creamy filling.” - Martin Luther King Jr https://t.co/Pm4fVSP2vk

— ziwe (@ziwe) August 29, 2019

pic.twitter.com/zgQ2VP9ApV

— 🤠🥧🍂🍎🦀 (@ZFed116) August 29, 2019

This is as absurd as Kendall Jenner fighting police brutality with a Pepsi https://t.co/AQ0Yq9VG4n

— 🍁Imani Gandied Yams🍁 (@AngryBlackLady) August 29, 2019

A few others are praising Cadbury for the sentiment, with one Twitter user saying she loved the idea.

I have seen everything when cadbury chocolate is trying to send the message of unity.
I love the idea. At a time of crisis every small act matters.we are all chocolate even though our apperances may be diffrent😁. https://t.co/Q1f9ZJqKU6

— Valkyrie🔭 (@Simplyswapy) August 30, 2019

Whoa!! Well done, Cadbury's (and Ogilvy), using a Kannada headline in the Mumbai edition, Telugu headline in the Delhi edition and a Marathi headline in the Bengaluru edition. Point made beautifully! Lovely idea that turns our usual Hindi-centric advertising on its head :) pic.twitter.com/XXXCdlcskG

— Karthik (@beastoftraal) August 15, 2019

"India is a diverse country, with people of different castes, creed, languages, regions, religions. Everyone living together, but not always with love," Ogilvy India, the communications agency that conceptualized the idea, wrote on its website according to The Hill earlier this month. "Cadbury Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity."

Cadbury said it hoped to encourage buyers to celebrate "a rainbow of brown, a giant bouquet of mother tongues, a churring confluence of cultures."

Cadbury chocolate
A bar of Cadbury's Dairy Milk chocolate is pictured in London, on January 14, 2010. LEON NEAL/AFP/Getty Images)

The image on the packaging of the "Unity Bar" shows a group of Indian people from various backgrounds. Illustrations of Muslim women in headscarves can be seen holding hands with Sikh men holding hands with both dark and lighter-skinned people.

The chocolate bar sold out on Indian retail site Flipkart.